https://edwardeatonmarketing.com/blog Practical thinking on Google Ads, Meta Ads, tracking and lead generation for service businesses. en-gb https://edwardeatonmarketing.com/blog/how-to-do-paid-ads-for-service-businesses https://edwardeatonmarketing.com/blog/how-to-do-paid-ads-for-service-businesses Tue, 27 Oct 2026 00:00:00 GMT How to do paid ads for a service business: which platform to start with, budgets, offers, pages, tracking and the mistakes that waste money. https://edwardeatonmarketing.com/blog/how-to-generate-quality-leads-service-business https://edwardeatonmarketing.com/blog/how-to-generate-quality-leads-service-business Tue, 27 Oct 2026 00:00:00 GMT A practical guide to generating quality leads for a service business: where they come from, how to qualify them, how to track them and what to fix first. https://edwardeatonmarketing.com/blog/what-is-a-crm-for-a-service-business https://edwardeatonmarketing.com/blog/what-is-a-crm-for-a-service-business Tue, 27 Oct 2026 00:00:00 GMT What a CRM is, what it does for a service business, when a spreadsheet is enough and what to look for before you buy one. https://edwardeatonmarketing.com/blog/who-can-help-my-service-business-grow https://edwardeatonmarketing.com/blog/who-can-help-my-service-business-grow Tue, 27 Oct 2026 00:00:00 GMT Who can help a service business grow and generate leads? Compare a paid ads specialist, an agency, a freelancer and doing it yourself, with how to choose. https://edwardeatonmarketing.com/blog/best-marketer-for-home-improvement https://edwardeatonmarketing.com/blog/best-marketer-for-home-improvement Tue, 27 Oct 2026 00:00:00 GMT Who is the best marketer for a home improvement company? What to look for: quote-focused results, Google and Meta together, tracking and honest reporting. https://edwardeatonmarketing.com/blog/how-to-run-a-lead-generation-campaign https://edwardeatonmarketing.com/blog/how-to-run-a-lead-generation-campaign Tue, 27 Oct 2026 00:00:00 GMT A step-by-step guide to running a lead generation campaign on Google and Meta: goal, offer, tracking, campaigns, pages, launch and review. https://edwardeatonmarketing.com/blog/how-to-track-enquiries-from-ad-to-customer https://edwardeatonmarketing.com/blog/how-to-track-enquiries-from-ad-to-customer Tue, 27 Oct 2026 00:00:00 GMT How to trace every call and form back to the ad that produced it, and then to the customer it became, with call tracking, conversion events and a CRM. https://edwardeatonmarketing.com/blog/paid-ads-for-home-improvement-companies https://edwardeatonmarketing.com/blog/paid-ads-for-home-improvement-companies Tue, 27 Oct 2026 00:00:00 GMT How home improvement companies should run Google and Meta ads: campaigns, offers, qualifying leads, costs from real accounts and common mistakes. https://edwardeatonmarketing.com/blog/automated-follow-up-for-leads https://edwardeatonmarketing.com/blog/automated-follow-up-for-leads Tue, 27 Oct 2026 00:00:00 GMT How automated follow-up works for service businesses: instant text and email, missed-call text-back, quote chasers, and the UK consent rules. https://edwardeatonmarketing.com/blog/best-marketer-for-healthcare https://edwardeatonmarketing.com/blog/best-marketer-for-healthcare Tue, 27 Oct 2026 00:00:00 GMT Who is the best marketer for a private clinic or healthcare provider? What to look for: policy knowledge, condition-led search, appointment tracking and honesty. https://edwardeatonmarketing.com/blog/paid-ads-for-healthcare-providers https://edwardeatonmarketing.com/blog/paid-ads-for-healthcare-providers Tue, 27 Oct 2026 00:00:00 GMT How private healthcare providers should run Google and Meta ads: condition-led search, policy-safe wording, tracking appointments and real clinic costs. https://edwardeatonmarketing.com/blog/best-marketer-for-hospitality-businesses https://edwardeatonmarketing.com/blog/best-marketer-for-hospitality-businesses Tue, 27 Oct 2026 00:00:00 GMT Who is the best marketer for a restaurant, hotel or venue? What to look for: booking tracking, event campaigns, Google and Meta, and honest reporting. https://edwardeatonmarketing.com/blog/speed-to-lead-for-service-businesses https://edwardeatonmarketing.com/blog/speed-to-lead-for-service-businesses Tue, 27 Oct 2026 00:00:00 GMT Why the speed of your first reply decides which enquiries become customers, and how a small business can answer fast without being glued to the phone. https://edwardeatonmarketing.com/blog/top-ads-to-generate-quality-leads https://edwardeatonmarketing.com/blog/top-ads-to-generate-quality-leads Tue, 27 Oct 2026 00:00:00 GMT The ad types that bring quality leads to service businesses: Google Search, Local Services Ads, Meta lead ads, retargeting, video and more, and when to use each. https://edwardeatonmarketing.com/blog/best-ads-for-service-based-businesses https://edwardeatonmarketing.com/blog/best-ads-for-service-based-businesses Tue, 27 Oct 2026 00:00:00 GMT What are the best ads for a service-based business? A ranked starting order for Google, Local Services Ads and Meta by business type, with budgets. https://edwardeatonmarketing.com/blog/best-crm-for-a-small-service-business https://edwardeatonmarketing.com/blog/best-crm-for-a-small-service-business Tue, 27 Oct 2026 00:00:00 GMT How to choose a CRM for a small service business: what to compare, common options in plain terms, and mistakes to avoid. Check current pricing before buying. https://edwardeatonmarketing.com/blog/how-much-does-a-paid-ads-manager-cost https://edwardeatonmarketing.com/blog/how-much-does-a-paid-ads-manager-cost Tue, 27 Oct 2026 00:00:00 GMT How paid ads managers charge: flat fees, percentage of spend, performance models and hidden costs, and what to ask before you sign. https://edwardeatonmarketing.com/blog/best-ads-for-lead-generation https://edwardeatonmarketing.com/blog/best-ads-for-lead-generation Tue, 27 Oct 2026 00:00:00 GMT Which ads are best for lead generation? What real Google and Meta accounts show for cost per lead, and how to choose between search, social and retargeting. https://edwardeatonmarketing.com/blog/how-to-manage-paid-ads-effectively https://edwardeatonmarketing.com/blog/how-to-manage-paid-ads-effectively Tue, 27 Oct 2026 00:00:00 GMT How to manage Google and Meta paid ads effectively: the weekly routine, the numbers to watch, what to change and what to leave alone. https://edwardeatonmarketing.com/blog/meta-ads-manager-guide https://edwardeatonmarketing.com/blog/meta-ads-manager-guide Thu, 08 Oct 2026 00:00:00 GMT How Meta Ads Manager works: campaign, ad set and ad levels, which objective to pick, the numbers to watch and when to get help. https://edwardeatonmarketing.com/blog/what-is-google-ads https://edwardeatonmarketing.com/blog/what-is-google-ads Thu, 08 Oct 2026 00:00:00 GMT How Google Ads works for a small business: the auction, campaign types, what it costs, how to start and the mistakes that waste budget. https://edwardeatonmarketing.com/blog/google-ads-manager-guide https://edwardeatonmarketing.com/blog/google-ads-manager-guide Thu, 08 Oct 2026 00:00:00 GMT What Google Ads manager means: the Ads account, an agency manager account, or the person running campaigns. Plus what they do and how to choose. https://edwardeatonmarketing.com/blog/meta-ads-event-ticket-sales https://edwardeatonmarketing.com/blog/meta-ads-event-ticket-sales Thu, 08 Oct 2026 00:00:00 GMT How a Meta Ads campaign sold out a workshop at 4.69x ROAS: the funnel, creative and real numbers, and what venues can borrow. https://edwardeatonmarketing.com/blog/qualify-home-improvement-leads https://edwardeatonmarketing.com/blog/qualify-home-improvement-leads Thu, 08 Oct 2026 00:00:00 GMT Six filters that stop time-wasters before the quote: ad wording, form questions, area checks, tracking and follow-up for home improvement firms. https://edwardeatonmarketing.com/blog/google-ads-cost-private-clinic https://edwardeatonmarketing.com/blog/google-ads-cost-private-clinic Thu, 08 Oct 2026 00:00:00 GMT What Google Ads costs a private clinic: cost per enquiry from three real accounts, what moves it, and how to work out your own budget. https://edwardeatonmarketing.com/blog/google-vs-meta-ads-venues-restaurants https://edwardeatonmarketing.com/blog/google-vs-meta-ads-venues-restaurants Thu, 08 Oct 2026 00:00:00 GMT Google Ads or Meta Ads for a venue, restaurant or hotel? When to run each, and a simple 90-day order of play. https://edwardeatonmarketing.com/blog/home-improvement-cost-per-lead https://edwardeatonmarketing.com/blog/home-improvement-cost-per-lead Thu, 08 Oct 2026 00:00:00 GMT What home improvement leads cost, with real Google and Meta figures from a media walls installer, and how to find your own affordable number. https://edwardeatonmarketing.com/blog/healthcare-ad-policy-google-meta https://edwardeatonmarketing.com/blog/healthcare-ad-policy-google-meta Thu, 08 Oct 2026 00:00:00 GMT What UK clinics can and can't say in Google and Meta ads: platform policies, ASA rules and safer wording, with examples. https://edwardeatonmarketing.com/blog/website-traffic-but-no-leads https://edwardeatonmarketing.com/blog/website-traffic-but-no-leads Thu, 20 Aug 2026 00:00:00 GMT Seven reasons a website gets traffic but not leads, what a good conversion rate really is, and what a CRO audit actually looks at. https://edwardeatonmarketing.com/blog/improve-lead-quality https://edwardeatonmarketing.com/blog/improve-lead-quality Wed, 01 Apr 2026 00:00:00 GMT Eight ways to get better leads from paid ads: bidding for value, training on real outcomes, using friction to filter and aligning with sales.