Healthcare, 15 months managed
388 conversions at £25.64 each, cost holding steady as volume grew rather than decaying like most accounts do.
Google Ads management
Google Ads management for service businesses
Whether you're after a hands-on Google Ads manager, a specialist consultant to fix an underperforming account, or straight-up Google Ads help for a small business that has never run one, this is a fully managed service: Search, Performance Max and Local campaigns, tuned every week, so your budget goes to the people actually ready to hire.
Since 2022Managing Google & Meta ads
£1m+Ad spend managed
5,000+Leads generated for clients
The problem
Most accounts are set up once and never touched again
Google Ads rewards attention: search terms drift, competitors change their bids, seasonal demand shifts what's worth targeting. An account built once and left alone quietly bleeds budget on searches that were never going to convert, while the searches that would have converted go underfunded. Weekly management is the difference between a campaign that decays and one that compounds.
What's included
What you get
- Account and campaign structure (Search, Performance Max, Local)
- Keyword research and negative-keyword management
- Ad copy and extensions matched to your offer
- Bidding, budget pacing and geo targeting
- Conversion tracking for phone calls and form fills
- Weekly optimisation and plain-English reporting
Built around intent, not volume
When someone types "emergency plumber near me" or "physiotherapy for back pain", they have told you what they want. A well-structured Google Ads account meets that intent with the right ad and the right page. A catch-all account chasing cheap clicks fills your inbox with people who were never going to buy. We structure campaigns by service and by intent so budget follows the searches that actually book work.
Every call and form tracked
If you cannot see which keyword produced the enquiry, you are guessing. We set up conversion tracking for both phone calls and form submissions, so optimisation decisions are based on what turns into customers, not what gets clicks.
Proven across sectors
Results that hold up over months, not just a good week
Media walls, referral-only to predictable
1,737 tracked conversions at a £16.05 blended cost per acquisition, built from a standing start with no paid history.
Home improvement, worst year to rebuilt
A dual-service pipeline built after the business's worst year: 1,886 conversions at a £29.07 blended CPA.
How it works
Understand. Plan. Launch. Scale.
No packages. We get to know your business, work out what it actually needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation to understand your services, your goals and how you win customers today.
2
Build the plan
Campaign structure, targets and budget mapped out and signed off before anything starts.
3
Get it live
Campaigns and conversion tracking set up properly and launched against the numbers we agreed.
4
Make it perform, then scale
Weekly optimisation and plain-English reporting. Once it's profitable and steady, we scale the spend.
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
FAQ
Common questions
How much should I budget for Google Ads?
Most service businesses we work with start at £1,000 to £3,000 a month in ad spend, plus management. Below about £500 a month there usually is not enough data to optimise properly.
How long until Google Ads works?
You will see enquiries in the first few weeks. A reliable read on cost per lead takes two to three months while the account gathers data and wasted spend is cut.
Do you manage the account or hand it back?
We manage it hands-on, week to week. You keep full ownership of and access to the account at all times.
What is the difference between Search and Performance Max?
Search targets specific queries you choose. Performance Max lets Google place across Search, Display, YouTube, Gmail and Maps using your assets and conversion data. Most accounts use both, weighted to whatever is producing.
What does a Google Ads manager actually do?
Structures campaigns around your services and intent, writes and tests ad copy, manages bids and budget pacing, builds out keyword and negative-keyword lists, sets up conversion tracking, and reviews performance every week to cut waste and shift budget to what is working.
Should I hire a Google Ads consultant, expert or agency instead of managing it myself?
If you have the time to check the account weekly and the patience to learn the platform, DIY can work for a small, simple account. Most service businesses get a better return handing it to a specialist who manages accounts full time, because the cost of wasted spend usually exceeds the management fee within the first month or two.
Do you help small businesses with Google Ads, or only larger accounts?
Yes, most of our clients are small and medium service businesses rather than national brands. The account structure and reporting are scoped to a budget that makes sense at that size.
Related
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.