Google Ads management for service businesses
Search, Performance Max and Local campaigns, managed hands-on and tuned every week, so your budget goes to the people actually ready to hire.
What you get
- Account and campaign structure (Search, Performance Max, Local)
- Keyword research and negative-keyword management
- Ad copy and extensions matched to your offer
- Bidding, budget pacing and geo targeting
- Conversion tracking for phone calls and form fills
- Weekly optimisation and plain-English reporting
Built around intent, not volume
When someone types "emergency plumber near me" or "physiotherapy for back pain", they have told you what they want. A well-structured Google Ads account meets that intent with the right ad and the right page.
A catch-all account chasing cheap clicks fills your inbox with people who were never going to buy. We structure campaigns by service and by intent so budget follows the searches that actually book work.
Every call and form tracked
If you cannot see which keyword produced the enquiry, you are guessing. We set up conversion tracking for both phone calls and form submissions, so optimisation decisions are based on what turns into customers, not what gets clicks.
Managed weekly, reported clearly
Search terms, bids, budgets and creative are reviewed every week. You get a short report in plain English: what changed, what it cost, and what it produced. A healthcare account we ran for 15 months of continuous management got stronger over time rather than decaying, 388 conversions at a £25.64 cost per enquiry. More on the Work page.
Common questions
How much should I budget for Google Ads?
Most service businesses we work with start at £1,000 to £3,000 a month in ad spend, plus management. Below about £500 a month there usually is not enough data to optimise properly.
How long until Google Ads works?
You will see enquiries in the first few weeks. A reliable read on cost per lead takes two to three months while the account gathers data and wasted spend is cut.
Do you manage the account or hand it back?
We manage it hands-on, week to week. You keep full ownership of and access to the account at all times.
What is the difference between Search and Performance Max?
Search targets specific queries you choose. Performance Max lets Google place across Search, Display, YouTube, Gmail and Maps using your assets and conversion data. Most accounts use both, weighted to whatever is producing.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.