Paid ads for home improvement businesses
High-ticket home improvement work needs qualified enquiries, not volume. Google for the ready-to-buy searches, Meta for the homeowners who do not know your name yet.
What you get
- Local Search campaigns for "[service] installers near me"
- Performance Max and Local campaigns
- Meta prospecting with finished-project creative
- Retargeting across both platforms
- Free-consultation and free-design offers
- Call and form tracking
Built for a considered purchase
A conservatory or garage conversion is a months-long decision worth thousands. Enquiries need to be qualified before your team spends time on them. We use the form and the ad copy to filter for budget, timeline and project type.
Two platforms, two jobs
Google captures the homeowner already searching "garage conversion cost". Meta builds awareness with before-and-after creative and testimonials so you are on the shortlist when they do search.
Proven in the sector
A media walls installer went from referral-only to a predictable pipeline: 1,737 tracked conversions at a £16.05 blended cost per enquiry. A conservatory and garage conversion firm coming off its worst year built a dual-service pipeline at a £29.07 blended CPA across 1,886 conversions. Both are on the Work page.
Common questions
What counts as a good cost per lead for home improvement?
It varies by service and area, but well-run accounts in this sector typically land below generic home-improvement benchmarks. The point is the cost holding steady as spend scales.
Can you handle seasonality?
Yes. Demand for conservatories, windows and outdoor work is seasonal. We plan budget and messaging around it rather than fighting it.
Which services do you cover?
Conservatories, orangeries, garage conversions, media walls, windows and doors, driveways, roofing, kitchens and bathrooms among others.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.