Referral-only growth means good months and dead months, and no way to plan either. A conservatory, garage conversion or media wall is a considered, high-ticket purchase: Google catches the homeowner who's already decided to act, Meta builds the shortlist before they search.
Most home improvement businesses we meet are good at the work and word travels, but word of mouth arrives in bursts. A run of jobs finishes, the next referral hasn't come in yet, and suddenly the diary has gaps you can't plan around. Meanwhile every enquiry that does land has to be qualified from scratch: is the budget real, is the timeline this year or "just looking", is it even a job you do.
Paid ads fix both problems at once when they're built properly: a predictable flow of enquiries, and messaging and forms that do some of the qualifying before the phone even rings.
A media walls installer had grown on referrals alone: steady work, but no way to predict or scale it. A dual-platform system, Google for high-intent searches, Meta for awareness, took it to 1,737 tracked conversions at a £16.05 blended cost per acquisition.
Coming off its worst year, this business needed two services generating enquiries at once without either cannibalising budget from the other. The rebuilt account produced 1,886 conversions at a £29.07 blended CPA.
No packages. We get to know the business, work out what it actually needs, build it, and grow it once the numbers stack up.
A free consultation covering your services, typical job value, and where enquiries come from today.
Which platform leads, what the offer is, how leads get qualified before they reach you. Signed off before anything starts.
Campaigns, landing pages and call/form tracking set up properly and launched against agreed targets.
Weekly optimisation and plain-English reporting. Once cost per enquiry is steady, we scale the spend.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
It varies by service and area, but one installer we manage runs at a £16.05 blended cost per enquiry across 1,737 tracked conversions. The point is the cost holding steady as spend scales, not a single low number.
Yes. Demand for conservatories, windows and outdoor work is seasonal. We plan budget and messaging around it rather than fighting it.
Conservatories, orangeries, garage conversions, media walls, windows and doors, driveways, roofing, kitchens and bathrooms among others.
A separate, pay-per-lead placement with a Google Guaranteed badge, available for specific trade categories and locations. We check eligibility and handle the application where it applies.
Usually the account was never structured around the buying stage: one catch-all campaign chasing every search, no call tracking, no negative keywords filtering out tyre-kickers. We rebuild around service and intent, track every call and form, and review the account weekly instead of leaving it to run itself.
Real Google and Meta lead costs from a media walls installer, and the calculation that tells you what you can afford.
Six filters that stop time-wasters before the quote: ad wording, form questions, area checks and tracking.
The full system: ads, pages, forms and tracking.
Finished-job creative, offers and retargeting.
High-value jobs. Qualify budget before the quote.
Comparison buyers. Proof and speed decide.
Urgent repairs and planned re-roofs.
Plumbers, electricians, heating and builders.
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.