By condition
"Back pain treatment", "tennis elbow", "sciatica help". The patient knows the problem, not the practitioner. Highest intent for specialist clinics, and where dedicated condition landing pages earn their keep.
Healthcare · Google Ads
Google Ads for healthcare providers and private practices
For physiotherapists, private GPs, dentists, cosmetic clinics and specialist practices, most new patients start with a Google search for a specific condition or treatment. Google Ads puts you in front of that search at the moment it happens, with every call and form tracked back to booked appointments.
388Conversions, one clinic, 15 months
£25.64Cost per enquiry, held steady
3Clinic case studies on the Work page
The problem
Patients search by symptom, not by practice name
Someone with a sore knee doesn't type your clinic's name. They type "knee pain treatment" or "physio near me", often in the evening, often already comparing two or three practices. If the first thing they see is a competitor's ad and not yours, the booking is gone before you knew it existed. Organic rankings for those terms take months to build and are crowded with directories. Paid search is the one lever that puts you there this week.
The catch is that healthcare is one of the most policy-restricted categories on Google. Copy that overpromises outcomes gets disapproved, and a badly handled account can end up suspended. Doing this properly means campaigns, ad copy and landing pages that stay inside the rules from day one.
Search intent
Three ways patients search, three campaign types
By treatment or service
"Sports massage", "private physio", "dental implants". Already shopping for the solution. Pages need clear pricing signals, availability and a fast way to book.
Near me and by area
"Physio near me", "chiropractor Blackpool". Local intent, often on mobile, often ready to call. Location targeting, call extensions and Google Maps visibility do the work.
What's included
What you get
- Condition and treatment-level Search campaigns ("private physiotherapist near me", named procedures and conditions)
- Local and Performance Max campaigns for practice-wide visibility
- Ad copy and landing pages built to meet Google's healthcare advertising policy
- Call tracking and form tracking as one funnel
- Negative keywords to filter out NHS, job-seeker and research traffic
- Weekly optimisation and plain-English reporting
Who this is for
Built for private practice, whatever the specialty
The structure changes by specialty, but the approach is the same: find the searches with real booking intent, and build a campaign and landing page around each one.
Clinics and practices
- Physiotherapy and sports injury clinics
- Private GPs and primary care practices
- Dental and orthodontic practices
- Cosmetic and aesthetic clinics
- Chiropractic and osteopathy practices
- Podiatry clinics
Specialists and consultants
- Dermatology practices
- Fertility and women's health clinics
- Mental health and counselling practices
- Private consultants and specialist surgeons
- Hearing and audiology clinics
Proven in the sector
Three accounts, three different starting points
15 months, and it kept improving
Continuous management from March 2022 to June 2023: 388 conversions at £25.64 each, the cost holding steady as volume grew.
Built for higher-value cases
A physical therapy clinic wanted committed patients, not one-off visits. Sports-injury and post-surgical rehab campaigns: 277 conversions at $61.79 each.
A flat account, rebuilt
Ads running with no visibility of what spend was producing. A rebuild turned it into a tracked funnel: 92 enquiries at $45.61 each.
How it works
Understand. Plan. Launch. Scale.
No packages. We get to know the business, work out what it actually needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation covering your specialty, typical patient value, and where bookings come from today.
2
Build the plan
Which conditions and services to target, how the schedule fills without overloading the front desk. Signed off before anything starts.
3
Get it live
Campaigns, landing pages and call/form tracking set up properly and launched, built to meet advertising policy from day one.
4
Make it perform, then scale
Weekly optimisation and plain-English reporting. Once cost per enquiry is steady, we scale the spend.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
FAQ
Common questions
Is Google Ads worth it for a private healthcare practice?
For most practices taking private patients, yes. People searching for a named condition or treatment are close to booking, and the value of a single patient, especially for an ongoing treatment plan, usually covers the cost of acquiring them many times over.
What's the difference between Google Ads and Local Services Ads for a clinic?
Standard Google Ads is pay-per-click and gives you full control over campaigns and budget. Local Services Ads, where your category and area are eligible, carries a Google Guaranteed or Google Screened badge and charges per lead instead. More on the Local Services Ads page.
Are there restrictions on advertising healthcare services on Google?
Yes. Google has a healthcare and medicines advertising policy, and some categories require certification before ads can run. We build campaigns and ad copy to work within those rules rather than risk disapproval or a suspended account.
Do you help small or single-practitioner practices, not just multi-site clinic groups?
Yes. We work with solo private practitioners and consultants through to multi-site clinic groups, and scope the account structure and budget to match.
Do you have a Google Ads expert dedicated to healthcare, or just a generalist?
One person manages the account directly, with healthcare-specific experience in condition-level keyword structure, negative-keyword filtering and advertising policy. See the Google Ads consultant page for how that works.
Related
Clinic Google Ads cost guide
Healthcare ad policy guide
Meta Ads for healthcare
Healthcare lead generation
Google Ads consultant
Local Services Ads
Google Ads management
Conversion rate optimisation
Case studies
Physiotherapy lead generation
Dental practice lead generation
Aesthetic clinic lead generation
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.