Photo: Shixart1985, CC BY 2.0Healthcare & physiotherapy
Private clinics and practices. Condition-level campaigns and dedicated pages turn sporadic enquiries into a diary the front desk can plan around.
388 conversions · £25.64 per enquiry
Client results
Portfolio and case studies of Edward Eaton Marketing.
Real accounts across healthcare, home improvement and events, with the figures pulled straight from the ad platforms.
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyThe range of businesses we have worked with.
The sector changes the search behaviour and the sales cycle. The method stays the same.
Photo: Shixart1985, CC BY 2.0
Photo: Patsy Lynch / FEMA, public domainHome improvement & trades
High-ticket, considered purchases where every enquiry is qualified before the quote. Google catches the ready buyer, Meta builds demand with finished work.
1,737 conversions · £16.05 per enquiry
Photo: Basile Morin, CC BY-SA 4.0Events & education
Ticketed events and high-ticket offers. Separate funnels, remarketing for warm audiences, and creative that sells the experience.
4.69x return on ad spend · 40 sales
The results, one account at a time.
Home improvement · Media walls
From referrals to a predictable pipeline.
Challenge. A media walls installer (~£2,000 per job) had grown almost entirely on referrals. Steady work, but no way to forecast or scale it, and past ads had burned budget with no measurable return.
What we did. A dual-platform system: Google Ads on high-intent searches, Meta Ads with finished-install creative and a free-consultation offer, matched landing pages and every call and form tracked.
Result. A steady, trackable flow of qualified enquiries at a cost well below typical home improvement benchmarks, and a cost per enquiry that held as spend scaled.
1,737Tracked conversions
£16.05Blended CPA
£27.9KTotal ad spend
Google Ads: 1,050 conversions · £16.2K · £15.46 CPA · 5.32% conversion rate • Meta Ads: 687 leads · £11.7K · £17.01 CPA
Healthcare & physiotherapy
Three clinic accounts, three starting points.
Patients search by condition, so every account is built around what they type and the page they land on.
Fifteen months of steady patient flow
A referral-only clinic wanted a channel it could plan around. Managed hands-on for 15 months, it got stronger over time, not weaker.
388 conversions · £25.64 per enquiry
£9.95K spend · Mar 2022 to Jun 2023
Growth aimed at higher-value cases
This clinic wanted committed patients, not one-off visits. Split into programme and urgency campaigns, the cost per case held as volume grew.
277 conversions · $61.79 per enquiry
14.3K clicks · high-value niche
A flat account, rebuilt
Clicks but few quality enquiries. Rebuilt around clear themes, patient intent, better pages and full call and form tracking.
92 enquiries · $45.61 per enquiry
2.63K clicks · Oct 2022 to May 2023
Events & education · Meta Ads
Selling out a high-ticket workshop.
Paid social for a luxury education brand running a digital course and an in-person workshop. Separate purchase funnels for each offer, plus a remarketing layer for warm audiences. The workshop sold out ahead of schedule.
4.69xReturn on ad spend
40Sales
$17,250Direct revenue
Workshop alone: 29 sales at $69.98 · 5.67x ROAS · Nov 2024 to Jan 2025
Client names are withheld on request. Some accounts run in US dollars. Conversions are tracked calls, forms and purchases, not confirmed jobs, unless a case study says so.
The person behind the results.
I am Edward, a Google Ads and Meta Ads specialist based in St Annes, Lancashire. I run every account on this page myself, so you work with me directly, not an account manager.
I started the agency after seeing good ad accounts held back by the landing page, the tracking and the follow-up around them. So I fix those as well as the ads, and I tell you the reasoning behind every decision.
Want results like these?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.