Google Ads for home improvement companies
Conservatories, garage conversions, windows, driveways, media walls: when someone searches "[service] installer near me" or "[service] cost", they are close to a decision. Google Ads puts your business in front of that search with campaigns built for a considered, high-ticket purchase.
What you get
- Local Search campaigns built around service and location intent
- Performance Max and Local campaigns for wider reach
- Local Services Ads set-up where your trade and area are eligible
- Seasonal budget planning around demand cycles
- Call tracking and form tracking as one funnel
- Negative keywords to cut DIY, job-seeker and supplier traffic
Built for a high-ticket, considered purchase
A conservatory or garage conversion is a months-long decision worth thousands. Google Ads catches the homeowner at the exact point they've decided to act and are comparing who to call. Ad copy and landing pages are built to filter for budget, timeline and project type before the enquiry even lands.
Local Services Ads vs. standard Google Ads
Standard Search and Performance Max campaigns are pay-per-click and give full control over targeting and budget. Local Services Ads is a separate placement that appears above standard ads, pay-per-lead, with a Google Guaranteed badge, available for specific trade categories and locations. Where your trade qualifies, the two work well run together. More on Local Services Ads.
Proven in the sector
A media walls installer went from referral-only to a predictable pipeline: 1,737 tracked conversions at a £16.05 blended cost per enquiry. A conservatory and garage conversion firm coming off its worst year built a dual-service pipeline at a £29.07 blended CPA across 1,886 conversions. Both are on the Work page.
Common questions
How much should a home improvement company budget for Google Ads?
Most home improvement businesses we work with start at £1,000 to £3,000 a month in ad spend, plus management, scaling with the size of the job and the area covered. Below about £500 a month there usually isn't enough data to optimise properly.
Do you offer Google Ads help for small home improvement businesses, not just larger installers?
Yes. We work with single-crew trades through to multi-team installers, and scope the account and budget to what the business can actually handle.
What is Google Local Services Ads and is my trade eligible?
Local Services Ads is a separate, pay-per-lead placement that shows above standard Search ads with a Google Guaranteed badge, available for specific trade categories and locations. We check eligibility as part of onboarding.
Can you handle seasonal demand for conservatories, driveways and outdoor work?
Yes. Demand for conservatories, windows and outdoor work is seasonal. We plan budget and messaging around it rather than fighting it.
Do you have a Google Ads expert dedicated to home improvement, or just a generalist?
One person manages the account directly, with experience in trade-specific keyword structure, seasonal budget planning and Local Services Ads.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.