The approach is the same everywhere: intent-first targeting, pages built to convert, and tracking that ties spend to booked work. What changes is the search behaviour, the sales cycle and the offer. These are the sectors with a track record.
Photo: Patsy Lynch / FEMA, public domainConservatories, garage conversions, windows, media walls, driveways and more. High-ticket, considered purchases where the enquiry has to be qualified before your team quotes it. Google captures the ready-to-buy searcher; Meta builds demand with finished-project creative.
Photo: Shixart1985, CC BY 2.0Private clinics and practices: physiotherapy, sports injury, chiropractic, dental, cosmetic, GPs, specialists and more. Condition-level targeting and dedicated landing pages turn sporadic enquiries into a schedule the front desk can plan around.
Photo: Basile Morin, CC BY-SA 4.0Venues, event professionals, restaurants and ticketed events. Campaigns optimised to a booking or a ticket sale, with budget paced around the calendar rather than against it.
Online stores running Google Shopping and Performance Max. The product feed is the main lever: titles, attributes and structure decide which searches you show for, and bidding is tied to real margins.
A proven playbook for a specific niche: referral-only installers turned into a predictable pipeline of qualified enquiries at a cost well below general home-improvement benchmarks.
Each page covers the searches, the form and the tracking for that kind of business, with real numbers where we have them.
If people search for what you do, or you have a clear offer for a defined audience, the same approach works. Tell us where things stand.