Audiences
Broad versus interest-based versus retargeting, and which mix actually produces qualified enquiries rather than cheap clicks.
Meta Ads consultant
A Meta Ads consultant, not a call centre
Whether you're looking for a Meta Ads expert, a specialist, or just someone to actually manage your Facebook and Instagram advertising properly, this is one person running it, tested creative and tight audiences included.
4.69xROAS, ticketed event campaign
£12-17Per-lead range, home improvement
Since 2022Managing Meta ads
The problem
Meta rewards fresh creative, and most accounts run stale ads
More than on any other platform, Meta results move with the strength and freshness of the creative. An account set up once and left running tires out its audience and quietly gets more expensive, which is why results seem to swing week to week.
A dedicated consultant works to a rhythm: new angles tested regularly, tired ads retired, lead forms kept tight enough to still qualify, and weekly numbers you can read without a glossary.
What gets tested
Three levers, tested in order
Creative angles
The hook, the format and the story. Creative that pre-qualifies the viewer before the click so fewer people click but more of them are real.
Offers and forms
Instant form or landing page, which qualifying questions to ask, and how much friction is the right amount.
What's included
What you get
- Direct access to the person actually managing the account
- Audience research and a structured creative testing framework
- Lead forms and landing-page routing tight enough to still qualify
- Pixel and Conversions API setup
- Plain-English weekly reporting
Results
What Meta-led management has produced
Sold-out workshop, paid social only
A luxury education brand: 4.69x ROAS, 40 purchases and $17,250 in direct revenue, with the workshop sold out ahead of schedule.
Media walls, Meta side
Meta Ads delivered 687 leads on £11.7K spend at a £17.01 CPA, alongside Google Ads, for a media walls installer.
How it works
Understand. Plan. Launch. Scale.
An engagement starts with an honest look at where the account is today.
1
Audit
Audiences, creative, forms and tracking reviewed, with a plain list of what's holding results back.
2
Plan
Which audiences and angles to test first, and the targets we'll be judged against.
3
Launch
Campaigns, creative and tracking set up properly, with Conversions API so results aren't lost to browser limits.
4
Test weekly
New angles introduced, tired ads retired, budget moved to what's working, reported in plain English.
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
FAQ
Common questions
What does a Meta Ads consultant actually do?
Builds and tests audiences, writes and iterates creative and copy, manages budget and bidding, sets up the pixel and Conversions API, and reviews performance every week to cut underperforming ads and scale what's working.
Is a Meta Ads consultant better than an agency for a small business?
For most small and mid-size businesses, yes. A specialist gives you one person who actually knows your account and creative history, rather than a rotating team at a larger agency.
How much does a Meta Ads consultant cost?
Management is a monthly fee on top of ad spend, scoped to your budget and how many campaigns are running. Book a call for a straight number.
What's the difference between a Meta Ads consultant, expert and specialist?
Different names for the same role: someone who plans, builds, tests and actively manages your Facebook and Instagram advertising rather than setting it up once and walking away.
What's the difference between Meta Ads Manager and a Meta ads manager?
Meta Ads Manager is the tool you run campaigns in. A Meta ads manager is the person who plans, builds and optimises the campaigns inside it, which is what this service provides.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.