Separates intent
High-intent keywords sit in tight groups, away from broad research terms that waste money.
Best Google Ads manager
Who is the best Google Ads manager for a service business?
Look at what they have achieved, how they track it, and who touches your account. Here are the checks that matter, with the real numbers I would hold myself to.
- What to check in a Google Ads manager
- Questions that expose weak accounts
- A real account to benchmark against
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
The best Google Ads manager for a service business is one who shows dated account figures from similar work, builds Search campaigns around buyer intent, uses tight negative keyword control, tracks calls and forms as conversions, writes landing pages to match the ads, and personally manages the account. Be cautious of anyone who gives guaranteed positions, hides account access or reports mostly clicks and impressions.
Five things a good Google Ads manager does
These show up in the account within a few weeks. If a manager cannot explain them, that is your answer.
Controls what you do not want
A growing negative keyword list based on real search terms, reviewed weekly.
Matches the page to the ad
The page answers the search directly. Generic home page traffic is a warning sign.
Tracks real outcomes
Calls and forms count as conversions, ideally with a way to mark which ones became customers.
Explains in plain English
You understand what changed and why, without a glossary.
A benchmark from a real account
Use real numbers as a yardstick when someone quotes you results.
One media wall installer: 1,050 Google conversions on £16.2K, £15.46 each, 5.32% conversion rate. A conservatory and garage conversion firm: 1,060 Google conversions at £29.49 with a 7.53% rate. Different jobs, different costs, both tracked.
Six questions to ask any Google Ads manager
| Ask | A good answer | A bad sign |
|---|---|---|
| Who will actually run my account? | A named person, with the number of accounts they manage | 'Our team will look after you' |
| Can I see real figures from similar businesses? | Platform screenshots with dates, spend and cost per result | Percentages with no spend, or only testimonials |
| How will you track enquiries? | Calls and forms tracked to the campaign, plus a way to mark good leads | 'We track clicks and impressions' |
| How do you report? | Spend, enquiries and cost per enquiry, in plain English, on a schedule | A monthly PDF of reach and impressions |
| What happens to my ad account if we part? | You own the account and the data | The agency owns the account |
| What do you promise? | Clear process and honest ranges once data exists | Guaranteed leads, sales or ROI before anything has run |
Related
Google Ads specialist
How a specialist differs from the alternatives.
Google Ads manager guide
What a manager does and what it costs.
Help with Google Ads
Already running ads and unhappy?
What clients say
Five stars, from the people it was done for.
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
Common questions
Who is the best Google Ads manager in the UK?
No honest ranking exists. The best manager for you shows relevant results, tracks properly and is accountable. Use the six questions on this page on every candidate.
Should I hire a Google Partner agency?
The badge shows an agency meets Google's requirements for spend and certification, not that it will suit you. Judge on results and process.
What do Google Ads managers charge?
Fee structures vary: flat, percentage of spend or mixed. I quote after a free consultation.
Is Performance Max right for me?
Sometimes. For most service businesses, Search comes first and Performance Max follows once tracking is solid.
What if my current manager is not delivering?
Ask for a review of structure, tracking and search terms. See the help page.
Want a Google Ads manager who shows their numbers?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.