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Best paid ads manager
Who is the best paid ads manager for your business?
A paid ads manager runs your Google and Meta campaigns day to day. The best one for you is the one who is accountable, tracks properly and tells you the truth when numbers are bad.
- What a paid ads manager does week to week
- How to compare managers, freelancers and agencies
- Red flags worth walking away from
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
The best paid ads manager for a service business is a named person who personally runs the account across Google and Meta, sets up call and form tracking before spending, reports spend, enquiries and cost per enquiry in plain English, and does not promise results before data exists. Check for real figures from similar businesses, ownership of your ad account and a clear process for the first 90 days.
What a paid ads manager does each week
Good management is mostly small, regular decisions, not clever tricks.
Reviews the creative
Which ads are tiring, which are winning, and what to test next.
Checks the tracking
That calls and forms are still being recorded, because tracking breaks quietly.
Moves the budget
Toward campaigns that produce customers and away from those that do not.
Reports to you
What was spent, what it produced and what happens next, in plain English.
Looks beyond the platform
Whether the leads turned into customers, because the dashboard cannot tell you that.
Manager, freelancer or agency?
| Strength | Weakness | |
|---|---|---|
| Paid ads manager (specialist) | One accountable person, both platforms, hands-on | Limited capacity, so ask how many accounts |
| Freelancer | Flexible and often good value | Often one platform, and cover if they are away |
| Agency | Range of services, resilience | Your account may be run by juniors |
Six questions to ask any manager
| Ask | A good answer | A bad sign |
|---|---|---|
| Who will actually run my account? | A named person, with the number of accounts they manage | 'Our team will look after you' |
| Can I see real figures from similar businesses? | Platform screenshots with dates, spend and cost per result | Percentages with no spend, or only testimonials |
| How will you track enquiries? | Calls and forms tracked to the campaign, plus a way to mark good leads | 'We track clicks and impressions' |
| How do you report? | Spend, enquiries and cost per enquiry, in plain English, on a schedule | A monthly PDF of reach and impressions |
| What happens to my ad account if we part? | You own the account and the data | The agency owns the account |
| What do you promise? | Clear process and honest ranges once data exists | Guaranteed leads, sales or ROI before anything has run |
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Related
Paid ads services
The full done-for-you service.
Help with paid ads
Already running ads and not happy?
How to manage paid ads
The weekly routine, in a guide.
What clients say
Five stars, from the people it was done for.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
Common questions
What does a paid ads manager cost?
Fees vary widely and structures differ: flat fees, a percentage of spend, or a mix. I quote after a free consultation with no fixed packages, and your ad spend is paid directly to the platforms.
How much ad spend do I need?
About £500 a month is a practical floor for a service business. £1,000 or more is recommended.
Should the manager own my ad account?
No. You should own the account and the data, with the manager given access.
How long before I see results?
Enquiries can start within weeks, but settled results usually take two to three months, which is why I ask for a three month minimum.
Do you manage both Google and Meta?
Yes, from one account manager, so the two platforms work together.
Want a paid ads manager you can hold to account?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.