Luxury education brand: selling out a high-ticket workshop
Paid social for a luxury education brand running a digital course and an in-person workshop. 4.69x return on ad spend, 40 sales and $17,250 in direct revenue, with the workshop sold out ahead of schedule.
November 2024 to January 2025. Workshop campaign: 29 sales · $69.98 cost per purchase · 5.67x ROAS.
The challenge
Drive profitable sales for two offers at once (a digital course and a high-ticket in-person workshop), sell out the workshop, and build a repeatable, full-funnel paid model rather than a one-off campaign.
What we did
Separate purchase funnels for the digital course and the in-person workshop, running in parallel, with a dedicated remarketing campaign layered on top to convert warm audiences. Video testimonials, retreat-visual carousels and urgency creative. Copy built around transformation and exclusivity rather than features.
The result
4.69x is Meta's own pixel-tracked purchase ROAS, calculated from tracked revenue rather than an assumed close rate. The in-person workshop alone did 29 purchases at a $69.98 cost per purchase and a 5.67x ROAS, and sold out ahead of schedule. One underperforming test campaign (1.67x) was left in the reporting for an honest picture; budget was moved off it.
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