15 months, and it kept improving
Continuous management from March 2022 to June 2023: 388 conversions at £25.64 each, the cost holding steady as volume grew, not decaying like most accounts do.
Industry: Healthcare
Lead generation for healthcare providers and private practices
Most clinics don't have a demand problem, they have a predictability problem: enquiries arrive in bursts, then gaps. For physiotherapists, private GPs, dentists, cosmetic clinics and specialists, condition-level targeting and tracked calls and forms turn that into a schedule the front desk can plan staffing around.
388Conversions, 15 months managed
£25.64Cost per enquiry, held steady
3Clinic case studies on the Work page
The problem
A full waiting room some weeks, an empty diary the next
Most private practices grow on word of mouth and Google Maps searches, which works, until it doesn't. There's no lever to pull when bookings dip, and no way to tell a receptionist "we'll be quieter next month" in advance. Meanwhile patients searching for a named condition or treatment right now are going to whichever practice shows up, and that's rarely the one that's best, it's the one that's visible.
What's included
What you get
- Condition-based Search campaigns (back pain, knee pain, sports injury and more)
- Service campaigns for "physiotherapy near me" and similar
- Treatment-specific landing pages
- Call tracking and form tracking as one funnel
- Weekly reporting
- Compliance with Google and Meta health-advertising policy
Who this is for
Every specialty, one approach
The keywords and the offer change by specialty, but the method is the same: find the searches with real booking intent, and build a campaign and landing page around each one.
- Physiotherapy & sports injury clinics
- Private GPs & primary care practices
- Dental & orthodontic practices
- Cosmetic & aesthetic clinics
- Chiropractic & osteopathy practices
- Podiatry & dermatology practices
- Fertility & women's health clinics
- Mental health & counselling practices
- Private consultants & specialist surgeons
- Hearing & audiology clinics
Proven in the sector
Three accounts, three different starting points
Built for higher-value cases
A physical therapy clinic wanted committed patients, not one-off visits. Campaigns targeted sports-injury and post-surgical rehab specifically: 277 conversions at a $61.79 cost per enquiry.
A flat account, rebuilt
Ads were running with no visibility into what spend was producing. A full rebuild turned it into a tracked funnel: 92 enquiries at a $45.61 cost per lead.
How it works
Understand. Plan. Launch. Scale.
No packages. We get to know the practice, work out what it actually needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation covering your specialty, typical patient value, and where bookings come from today.
2
Build the plan
Which conditions and services to target, which platform leads, how the schedule fills without overloading the desk. Signed off before anything starts.
3
Get it live
Campaigns, landing pages and call/form tracking set up properly and launched, built to meet advertising policy from day one.
4
Make it perform, then scale
Weekly optimisation and plain-English reporting. Once cost per enquiry is steady, we scale the spend.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
FAQ
Common questions
Which treatments does this work for?
Physiotherapy, sports injury, chiropractic, osteopathy, podiatry, dental, cosmetic, fertility and mental health among others. Anything where patients search for a specific condition or service.
Is healthcare advertising restricted on Google and Meta?
Some categories have policy restrictions, particularly on Meta. We work within them and structure campaigns accordingly.
How quickly can the schedule fill?
Enquiries usually start in the first couple of weeks. A steady, plannable flow builds over two to three months, and holds: one clinic we've managed for 15 straight months got stronger over time rather than decaying.
Do you work with individual private practitioners, or only clinics and groups?
Both. Solo private practitioners and consultants, small practices and multi-site clinic groups all run on the same approach, scoped to the budget and volume that fits.
Should a healthcare practice run Google Ads or Meta Ads first?
If patients already search for your treatment by name, start with Google Ads. Meta Ads earns its place once you want to build awareness beyond people already searching.
What is lead generation in healthcare?
It is the system that turns searches and social attention into patient enquiries for a clinic or practice: targeted ads, pages matched to each condition or treatment, tracked calls and forms, and a quick response from the practice. The aim is booked appointments, not just clicks.
How do clinics get healthcare marketing leads?
Most private patients start with a search for a condition or treatment, so Google Ads on those searches plus a strong Google Business Profile bring the highest-intent healthcare marketing leads. Meta Ads builds awareness beyond people already searching. See the physiotherapy, dental and aesthetic clinic pages.
Guides
Practical guides for private clinics
How Much Does Google Ads Cost for a Private Clinic? What Three Real Accounts Show
Cost per enquiry from three real clinic accounts, what moves it, and how to work out a budget from your own numbers.
What You Can and Can't Say in Healthcare Ads on Google and Meta (UK Guide)
What gets healthcare ads rejected on Google and Meta, what UK rules say, and safer ways to word them.
Specialist pages
Lead generation by specialty
Physiotherapy
Condition searches, programme campaigns and call tracking. Real clinic results.
Dental practices
Implants, orthodontics and emergency care, advertised separately.
Aesthetic clinics
Consultation-led campaigns that stay inside the advertising rules.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.