Healthcare clinic: fifteen months of steady patient flow
A clinic that had only ever grown on referrals wanted a channel it could plan around. The account was managed continuously for 15 months and got stronger over time: 388 conversions at £25.64 each.
18.1K clicks · 200K impressions · £9.95K total ad spend · March 2022 to June 2023.
The challenge
Enquiries came from referrals alone, with no structured acquisition channel behind them. Campaigns were running but weren't aligned with what patients were actually searching for, and cost per conversion fluctuated too much to plan around.
What we did
Campaigns split into two streams: condition-based searches (back pain, knee pain, shoulder rehab) and service-based searches ("physiotherapy near me"). Offers and ad copy refined every month, landing pages built to convert, both phone calls and form submissions tracked as one funnel. Managed month after month from March 2022 to June 2023.
The result
Most accounts lose efficiency after the first few months. This one held its cost per conversion across 18.1K clicks and 388 conversions over 15 months of continuous management. Staff could operate at full capacity and scheduling became reliable.
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