Who will actually manage my account?
Ask for a name, not a team. Senior experience matters most in the first month.
Google Ads agency
A Google Ads agency that runs your account itself
You work with one specialist, not an account manager passing messages. Hands-on management, tracked calls and forms, and reporting you can follow.
5,000+Leads generated for clients
£1m+Ad spend managed
Since 2022Running Google and Meta ads
Short answer
A good Google Ads agency builds campaigns around the searches that lead to paying work, tracks calls and forms back to the ad, cuts wasted spend early and reports in plain English. Edward Eaton Marketing is a small studio: you work directly with the person managing your account, there are no fixed packages, and there is a three month minimum because that is how long a campaign takes to compound.
Choosing help
Agency, freelancer, in-house or DIY: how they compare
| Agency | Freelancer | In-house | DIY | |
|---|---|---|---|---|
| Who runs your account | A team, often with a junior doing the work | One person | Your employee | You |
| Cost | Fee plus ad spend | Fee plus ad spend | Salary plus ad spend | Your time plus ad spend |
| Experience across accounts | Wide | Wide, depends on the person | Usually one business | None to start |
| Best for | Larger or multi-channel budgets | Focused accounts needing senior attention | Large, constant spend | Small, simple accounts |
Edward Eaton Marketing sits between agency and freelancer: a small studio where the person you speak to is the person doing the work.
How to choose
Five questions to ask any Google Ads agency
How will you track calls and forms?
If they cannot explain how enquiries are counted, the optimisation is guesswork.
What will you cut first?
A good answer names negative keywords, wasted placements and poor search terms.
Can I see the account?
You should see the account, the changes and the reporting. Nothing should be hidden.
What do you ask of me?
Fast follow-up and an honest view of what a customer is worth. Without them, no agency can optimise well.
What will you not promise?
Be wary of guaranteed leads or fixed returns before any data exists.
What's included
What you get
- Account audit and rebuild or build, with structure sized to your budget
- Search campaigns around the searches that lead to paying work
- Call and form tracking set up before real spend
- Negative keyword control and weekly search term review
- Landing page recommendations and testing
- Weekly optimisation and plain-English reporting
Industries
Where the work has been done
Healthcare and clinics
Physio, dental, aesthetics and private clinics. Built around policy and booked appointments.
Home improvement and trades
Kitchens, windows, roofing, media walls and trades. Quotable enquiries at a known cost.
Hospitality and events
Restaurants, hotels, venues and ticketed events. Bookings you can count.
How it works
Understand. Plan. Launch. Scale.
No packages. Get to know the business, work out what it needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation covering what you sell, what a customer is worth and what you can spend.
2
Build the plan
Structure and budget sized to your goal, signed off before anything starts.
3
Get it live
Campaigns and call and form tracking set up properly and launched.
4
Make it perform, then scale
Weekly optimisation. Spend increases only when the numbers justify it.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
FAQ
Common questions
What does a Google Ads agency do?
It builds, runs and optimises your Google Ads campaigns: keyword and campaign structure, ad copy, landing page recommendations, tracking and reporting, with the aim of producing more of the enquiries or sales you want at a cost that works.
How much does a Google Ads agency cost?
Costs are a management fee plus your ad spend. There are no fixed packages here, so the fee is scoped to the work after a free consultation. A budget of about £500 a month or more in ad spend is the practical floor. See the small business page.
What is the best Google Ads agency?
The best one for you is the one who explains how they will track enquiries, who names the person running your account, shows real account results and does not promise numbers before data exists. Use the five questions above to compare any agency, including this one.
Do you require a contract?
There is a three month minimum, because it takes that long to build something that compounds.
Do you work with businesses outside Lancashire?
Yes, across the UK. Local work is covered on the Blackpool, Fylde and Lancashire page.
Is a Google Ads agency different from a Google Ads consultant?
Often the difference is team size. See the Google Ads consultant page for how a hands-on specialist works.
Next step
Want a straight read on your account?
Share your spend and goals. You'll get an honest view of what is realistic and what to fix first.