Creative
Real photos, video and clear offers beat generic images. Test several angles, because Meta's delivery rewards creative that people respond to.
Meta Ads agency · Facebook and Instagram
A Meta Ads agency for Facebook and Instagram that runs your account itself
Creative that gets tested, leads that get tracked, and one specialist who runs the account. No account manager in the middle.
5,000+Leads generated for clients
£1m+Ad spend managed
Since 2022Running Google and Meta ads
Short answer
A good Meta Ads agency treats creative as the main lever, tracks leads or sales back to the ad, and reads results over weeks rather than hours. Meta results move week to week, so decisions should rest on trends. On a media wall account, Meta delivered 687 leads at £17.01 each from £11.7K of spend, and a ticketed event returned 4.69x on ad spend.
Real Meta results
Two accounts, two different goals
687Leads, media walls account
£17.01Cost per lead
4.69xROAS, ticketed event
40Purchases on that event
Figures are from the ad accounts. Different sectors, different goals, so they show what Meta can do, not a benchmark for your business.
What matters on Meta
Four things that decide results
Tracking
Pixel and Conversions API set up properly so Meta optimises on leads or sales, not just clicks.
Offer and landing page
A clear offer and a page that matches the ad turn attention into enquiries.
Patience with the data
Results move week to week, so judge trends over weeks, not a single day.
Choosing help
What to ask a Meta Ads agency
| Question | A good answer sounds like |
|---|---|
| Who builds the creative? | A clear process, with your real photos and video used where possible |
| How will leads be tracked? | Pixel and Conversions API, plus a way to mark which leads became customers |
| How do you read results? | Over weeks, with attention to trends rather than daily swings |
| What happens if results dip? | A plan for creative refresh and audience checks, not a blame game |
| Do you guarantee results? | No. Honest agencies do not promise numbers before data exists |
What's included
What you get
- Campaign build for prospecting and retargeting
- Creative direction and weekly testing
- Instant forms or landing pages, tested against each other
- Pixel and Conversions API set up and checked
- Audience and budget management
- Weekly reporting in plain English
Industries
Where the work has been done
Healthcare and clinics
Physio, dental, aesthetics and private clinics. Built around policy and booked appointments.
Home improvement and trades
Kitchens, windows, roofing, media walls and trades. Quotable enquiries at a known cost.
Hospitality and events
Restaurants, hotels, venues and ticketed events. Bookings you can count.
How it works
Understand. Plan. Launch. Scale.
No packages. Get to know the business, work out what it needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation covering your offer, your customers and what you can spend.
2
Build the plan
Audiences, creative angles and offer, signed off before anything runs.
3
Get it live
Campaigns, creative and tracking set up properly and launched.
4
Make it perform, then scale
Weekly creative testing. Spend increases only when the numbers justify it.
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
FAQ
Common questions
What does a Meta Ads agency do?
It plans, builds and manages your Facebook and Instagram campaigns: audience and offer, creative direction and testing, tracking, budget management and reporting, with the aim of producing leads or sales at a workable cost.
How much does a Meta Ads agency cost?
A management fee plus ad spend. There are no fixed packages here, so the fee is scoped after a free consultation. A monthly ad budget of about £500 or more is the practical floor.
Are Facebook ads and Instagram ads managed together?
Yes. Both run through Meta's ad system, so one set of campaigns can run across Facebook and Instagram.
Why do Meta results change week to week?
It is normal for delivery to move. See the guide to how to read Meta results.
Is Meta or Google better for my business?
Google catches people searching now, Meta builds demand earlier. Many service businesses benefit from both, starting where intent is highest.
What is the best Meta Ads agency?
The one who names who runs your account, explains how leads are tracked, shows real results and does not promise numbers up front. Use the questions above to compare any agency, including this one.
Next step
Want a straight read on your Meta account?
Share your spend and goals. You'll get an honest view of what is realistic and what to fix first.