Latest posts
What Is Google Ads and How Does It Work for a Small Business?
How Google Ads works, the main campaign types, what it costs and the mistakes that waste a small budget.
Insights & Blog
Notes on ads, leads and conversion.
Practical thinking on what actually moves the numbers for service businesses. No fluff, no recycled listicles.
Google Ads Manager: Account, Manager Account or Person?
Account, manager account or person? What the phrase means, what a manager does and how to choose one.
Meta Ads Manager Explained: What It Is, How It Works and When to Get Help
How Meta Ads Manager is organised, which objective to pick, the numbers to watch and when to get help.
How Much Does Google Ads Cost for a Private Clinic? What Three Real Accounts Show
Cost per enquiry from three real clinic accounts, what moves it, and how to work out a budget from your own numbers.
What You Can and Can't Say in Healthcare Ads on Google and Meta (UK Guide)
What gets healthcare ads rejected on Google and Meta, what UK rules say, and safer ways to word them.
Selling Event Tickets With Meta Ads: What a 4.69x Return Actually Looked Like
A real Meta Ads campaign that sold out a workshop at 4.69x ROAS, and what venues and event organisers can borrow.
Google Ads or Meta Ads for Venues, Restaurants and Hotels: Which Should You Run First?
When to run Google first, when to run Meta first, and a simple 90-day order of play for venues and restaurants.
What's a Good Cost Per Lead for Home Improvement? (And Why the Cheapest Lead Is Rarely the Best)
Real Google and Meta lead costs from a media walls installer, and the calculation that tells you what you can afford.
How to Qualify Home Improvement Leads Before They Reach Your Phone
Six filters that stop time-wasters before the quote: ad wording, form questions, area checks and tracking.
Getting Website Traffic But No Leads? Here's Why Your Website Isn't Converting
More traffic isn't always the answer. If visitors aren't turning into enquiries, sending more of them just costs more to lose more.
How to Improve Lead Quality in Lead Generation Campaigns
The system-level guide to getting better leads, higher conversion rates and predictable revenue, even when auctions are volatile.
Why Your Meta Ad Results Change Week to Week (and It's Nothing to Do With Your Ads)
Understanding why paid social performance shifts, and what you can actually do about it.
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