How Much Does a Paid Ads Manager Cost in the UK?
Prices vary too much to quote a single figure, but the models are well known. Here is how they work and what to ask.
The short answer. Paid ads managers usually charge a flat monthly fee, a percentage of ad spend, a mix of both or a performance-based fee, plus your ad spend paid directly to Google and Meta. Fees vary widely with scope and who does the work, so compare what is included, the minimum term and who owns the account. Edward Eaton Marketing quotes after a free consultation, with no packages and a three month minimum.
The common fee models
| Model | How it works | Watch out for |
|---|---|---|
| Flat monthly fee | Fixed price for defined work | What is included, and creative or pages extra |
| Percentage of spend | A share of ad spend | Incentive to raise spend |
| Flat plus percentage | A base fee plus a share above a threshold | Complexity |
| Performance-based | Paid per lead or sale | Quality of lead and tracking disputes |
Ad spend is separate
Your budget goes directly to Google and Meta. For service businesses, about £500 a month is a practical floor, with £1,000 or more recommended.
What to ask before signing
- What exactly is included, including pages and tracking?
- What is the minimum term?
- Who owns the ad account and data?
- Who actually runs my account?
- How will you report?
How this service is priced
No packages. After a free consultation, scope and fee are set around your goals, with a three month minimum so the work can compound. I run every account personally.
Common questions
How much does a Google Ads manager cost?
It varies by model and scope. Compare what is included and the term, not only the headline number.
Is a percentage of ad spend fair?
It can be, but it rewards higher spend, so check results are tracked to sales.
Can I pay per lead?
Some do, but lead quality and tracking need to be agreed up front.
Is a three month minimum normal?
It is common, because ad accounts need time to learn and compound.
