Real accounts, real numbers. Figures are pulled straight from the ad platforms.
Challenge. A media walls installer (~£2,000 per job) had grown almost entirely on referrals. Steady work, but no way to forecast or scale it. Past ad attempts had burned budget with no measurable return.
What we did. Built a dual-platform system, managed hands-on: Google Ads on high-intent searches ("media wall installers near me"), Meta Ads building awareness with homeowners using finished-install creative and a free-consultation offer. Intent-matched landing pages, every call and form tracked, budget shifted to the best keywords and audiences month over month.
Result. A steady, trackable flow of qualified enquiries at a cost well below typical home-improvement benchmarks, and a CPA that held as spend scaled rather than climbing.
Google Ads: 1,050 conversions · £16.2K spend · £15.46 CPA · 5.32% conv. rate • Meta Ads: 687 leads · £11.7K spend · £17.01 CPA
Figures pulled straight from the ad accounts. Client names withheld on request. Some accounts run in USD.
A clinic that had only ever grown on referrals wanted a channel it could plan around. We ran condition- and service-based search campaigns and managed them hands-on for 15 months straight, tightening targeting and offers every month. Unlike most accounts, it got stronger over time, not weaker.
388 conversions · £25.64 avg cost per enquiry
18.1K clicks · 200K impressions · £9.95K spend · Mar 2022 to Jun 2023
This clinic didn't want more one-off enquiries. It wanted committed patients: sports-injury rehab, post-surgical rehab, ongoing pain plans. We split the account into high-value programme campaigns and urgency searches, each with its own treatment-specific landing page, and held the cost per case steady as volume grew.
277 conversions · $61.79 avg cost per enquiry
14.3K clicks · competitive high-value niche · CPA held steady as spend scaled
Paid social for a luxury education brand running a digital course and an in-person workshop. Separate purchase funnels for each offer, plus a remarketing layer for warm audiences who hadn't bought yet. The workshop sold out ahead of schedule.
4.69x return on ad spend · 40 sales
$17,250 revenue · workshop alone: 29 sales at $69.98 · 5.67x ROAS · Nov 2024 to Jan 2025
An existing account was spending money and getting clicks, but not enough quality enquiries to justify it. Rather than tweak it, we rebuilt it: campaign structure redone around clear themes, ads matched to patient intent, landing pages rebuilt to convert, every call and form tracked.
92 tracked enquiries · $45.61 avg cost per enquiry
2.63K clicks · 36.5K impressions · rebuilt from an underperforming account · Oct 2022 to May 2023
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