Physical therapy clinic: growth aimed at higher-value cases
This clinic didn't want more one-off enquiries. It wanted committed patients: sports-injury rehab, post-surgical rehab, ongoing pain plans. 277 conversions at a $61.79 cost per enquiry, held steady as volume grew.
$17.1K total ad spend. USD account. Competitive high-value healthcare niche.
The challenge
The clinic was advertising but wasn't seeing predictable growth, with no system to separate casual enquiries from patients ready to commit. Visibility was needed across both urgent searches and elective rehab programmes, and acquisition costs had to stay efficient as volume increased.
What we did
Distinct campaigns for high-value treatment programmes (sports injury rehab, post-surgical rehabilitation, chronic pain management) and urgency-driven searches, supported by brand and local campaigns. Treatment-specific landing pages with outcomes, testimonials and financing information. Budget continuously reallocated to the highest-performing programmes.
The result
A steady flow of treatment-focused enquiries in a competitive, high-value niche. The $61.79 cost per conversion held across 277 conversions and 14.3K clicks, not a small test sample, which is evidence of a system that scales without acquisition costs eroding.
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