Edward Eaton: paid ads specialist and performance marketer
UK-based performance marketer specialising in Google Ads, Meta Ads, CRO and CRM systems for service businesses and agencies. A founder-level partner, not just another account manager.
What you get
- Google Ads and Meta Ads strategy and hands-on management
- Conversion rate optimisation and landing pages
- Tracking, CRM and automated follow-up
- Weekly reporting and transparent communication
- Work with service businesses, e-commerce and agencies
The short version
Hi, I'm Edward. I'm a UK-based performance marketing manager specialising in Google Ads, Meta Ads, CRO and CRM systems for service businesses and agencies. I help brands generate high-quality leads, scale profitably and build reliable acquisition systems.
I'm the founder of Edward Eaton Marketing and a hands-on performance marketing partner for businesses that want more than "just ads": data-backed Google and Meta campaigns, a full-funnel strategy, clean tracking, and the systems that make growth predictable.
How I work
Over 5+ years in performance marketing I've generated thousands of qualified leads across healthcare, home improvement, luxury travel, hospitality, event professionals and agencies. The work goes beyond pushing buttons in Ads Manager: fixing broken funnels and tracking so you know what's working, tightening targeting, and building systems that grow ROI rather than just ad spend.
As a Google Ads and Meta Ads specialist with a strong focus on conversion rate optimisation, I make sure paid traffic actually converts, turning more visitors into enquiries, bookings and sales. Whether you're scaling a service business, growing an online store, or you're an agency that needs a reliable backend, you get tailored strategy and execution, transparent communication, and a data-driven approach that keeps optimising the campaigns and the customer journey.
Core specialties
- Paid ads. Google and Meta Ads with precise targeting, intent-driven strategy, controlled scaling, lead-generating creative and performance-led decisions, backed by clear weekly reporting.
- Funnel optimisation and CRO. Website and funnels optimised for higher conversions through data-backed insights, frictionless user experience and continuous testing.
- Systems, data and growth. CRM systems and automations that streamline the customer journey, with clear reporting that drives smarter decisions.
Industries I work in
- Home improvement
- Healthcare and physiotherapy
- Events and hospitality
- Advertising and media agencies
- Product and e-commerce
- Education
Common questions
Are you an agency or a freelancer?
Both, in effect. Edward Eaton Marketing is a small studio run by me. You work with me directly, not an account manager, and I keep the client list deliberately small.
What size of business do you work with?
Service businesses already generating work, e-commerce stores with a real catalogue, and agencies that need a reliable paid-media backend. A monthly ad budget of £500+ is the practical floor.
Do you work outside the UK?
The base is the UK and most clients are UK-based, but the work translates anywhere Google and Meta operate.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.