Paid ads
Google and Meta with precise targeting, intent-driven strategy, controlled scaling and lead-generating creative, backed by clear weekly reporting.
The specialist
Edward Eaton: paid ads specialist and performance marketer
A UK-based performance marketer for service businesses and agencies. You work with me directly, not an account manager.
5,000+Leads generated
1,000+Accounts optimised
£1m+Ad spend managed
5+ yrsIn performance marketing
In short
Edward Eaton is a UK-based paid ads specialist and performance marketer, running Edward Eaton Marketing from St Annes, Lancashire. He specialises in Google Ads, Meta Ads, conversion rate optimisation and CRM systems for service businesses and agencies, with work across healthcare, home improvement, hospitality and events. Clients work with him directly.
Working with me
How I work
- You work with me directly, not an account manager
- A small client list, on purpose
- The reasoning behind each decision, and the data it rests on
- Fixes to the funnel and tracking, not just the ads
- Honest advice, including when ads are not the answer
Core specialties
Three things I do
Funnel optimisation and CRO
Websites and funnels improved through data, frictionless user experience and continuous testing, so paid traffic converts.
Systems, data and growth
CRM systems and automations that streamline the customer journey, with reporting that drives smarter decisions.
Industries
Where I work
Healthcare and clinics
Physio, dental, aesthetics and private clinics. Built around policy and booked appointments.
Home improvement and trades
Kitchens, windows, roofing, media walls and trades. Quotable enquiries at a known cost.
Hospitality and events
Restaurants, hotels, venues and ticketed events. Bookings you can count.
Product and e-commerce
Shopping and product ads for online stores.
Education
Paid social for high-ticket courses and workshops.
Agencies
A reliable paid-media backend for agencies.
Selected work
A few real results
Media walls
1,737 tracked conversions at a £16.05 blended cost per enquiry.
Healthcare, 15 months
388 conversions at £25.64 each, managed hands-on.
Education workshop
4.69x return on ad spend across 40 purchases and a sold-out workshop.
FAQ
Common questions
Are you an agency or a freelancer?
Both, in effect. Edward Eaton Marketing is a small studio run by me. You work with me directly, not an account manager, and I keep the client list deliberately small.
What size of business do you work with?
Service businesses already generating work, e-commerce stores with a real catalogue, and agencies that need a reliable paid-media backend. A monthly ad budget of £500+ is the practical floor.
Where are you based?
In St Annes, Lancashire. I work with clients across the UK, and cover Blackpool, the Fylde and Lancashire on the local page.
Do you work outside the UK?
The base is the UK and most clients are UK-based, but the work translates anywhere Google and Meta operate.
What industries do you work in?
Healthcare and physiotherapy, home improvement, events and hospitality, advertising and media agencies, product and e-commerce, and education.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.