Meta Ads management: Facebook and Instagram lead generation
Paid social for the buyers who are not searching yet. Tested audiences, creative that pre-qualifies before the click, and follow-up so paid leads do not go cold.
Nobody opens Instagram to buy anything
Meta ads work by interrupting the scroll with something relevant enough to stop it, then filtering, not everyone who stops scrolling is a real buyer. Accounts that chase clicks or cheap leads without creative that pre-qualifies end up with a full inbox and a low close rate. The fix isn't more spend, it's sharper creative and tighter forms.
What you get
- Audience research and a structured testing framework
- Creative angles, hooks and iteration
- Instant forms versus landing-page routing
- Full-funnel retargeting
- Pixel and Conversions API setup
- Weekly reporting
Creative that filters
A strong lead ad attracts the serious buyer and quietly puts off the person who was never going to convert. We write and test angles that pre-qualify before the click, so fewer people click but more of them are real enquiries.
Forms that still qualify
Instant forms are cheap but easy to fill in by accident. We add the right friction, a budget range, a timeline, a qualifying question, so you get fewer leads and more of the right ones.
A sold-out workshop, built entirely on paid social
A ticketed education client running a digital course and an in-person workshop needed both to sell without either starving the other of budget. Paid social built the audience, tracked every purchase, and reallocated spend to whichever offer was converting that week. The workshop sold out ahead of schedule.
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
Common questions
Facebook ads or Google Ads, which first?
If people already search for what you do, Google usually comes first. If demand is low or you sell something people do not know to look for, Meta earns its place. Many accounts run both.
Why do my Meta results swing week to week?
Social audiences are a mood, not a fixed group, and that mood shifts by day and by season. Consistent creative refresh, broad enough targeting and steady spend keep it stable. There is a full post on this on the blog.
Do I need a landing page, or are instant forms enough?
Instant forms convert well for simple offers. For higher-ticket services, routing to a purpose-built landing page usually produces better-qualified enquiries.
What does a Meta ads manager do day to day?
Builds and tests audiences, writes and iterates creative and copy, manages budget and bidding across campaigns, sets up the pixel and Conversions API, and reviews performance weekly to cut underperforming ads and scale what's working.
Do you offer Meta ads consultant services for a single business, not an agency package?
Yes. Most clients are a single business rather than a large brand, and the account is scoped to match the budget and volume that makes sense.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.