Meta Ads management: Facebook and Instagram lead generation
Paid social for the buyers who are not searching yet. Tested audiences, creative that pre-qualifies before the click, and follow-up so paid leads do not go cold.
What you get
- Audience research and a structured testing framework
- Creative angles, hooks and iteration
- Instant forms versus landing-page routing
- Full-funnel retargeting
- Pixel and Conversions API setup
- Weekly reporting
Demand creation, not demand capture
Nobody opens Instagram to buy a conservatory. Meta ads work by interrupting the scroll with something relevant enough to stop it. That puts more weight on creative and offer than on targeting, and it means results move with audience mood, so the strategy has to account for that.
Creative that filters
A strong lead ad attracts the serious buyer and quietly puts off the person who was never going to convert. We write and test angles that pre-qualify before the click, so fewer people click but more of them are real enquiries.
Forms that still qualify
Instant forms are cheap but easy to fill in by accident. We add the right friction, a budget range, a timeline, a qualifying question, so you get fewer leads and more of the right ones. A ticketed education client hit 4.69x return on ad spend across a course and a workshop that sold out. See the Work page.
Common questions
Facebook ads or Google Ads, which first?
If people already search for what you do, Google usually comes first. If demand is low or you sell something people do not know to look for, Meta earns its place. Many accounts run both.
Why do my Meta results swing week to week?
Social audiences are a mood, not a fixed group, and that mood shifts by day and by season. Consistent creative refresh, broad enough targeting and steady spend keep it stable. There is a full post on this on the blog.
Do I need a landing page, or are instant forms enough?
Instant forms convert well for simple offers. For higher-ticket services, routing to a purpose-built landing page usually produces better-qualified enquiries.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.