Paid ads
Google for people searching now, Meta for people who will be soon.
Lead generation agency
A lead generation agency that builds the whole system
Ads alone do not generate leads. The page, the form, the follow-up and the tracking decide whether spend becomes work. We build all four.
5,000+Leads generated for clients
£1m+Ad spend managed
Since 2022Running Google and Meta ads
Short answer
A lead generation agency should deliver qualified enquiries, not just traffic. That takes paid ads on Google and Meta, landing pages matched to each ad, a form that qualifies, tracking from ad to enquiry and quick follow-up. Edward Eaton Marketing builds all of it as one system for service businesses in healthcare, home improvement and hospitality, with over 5,000 leads generated and over £1m of ad spend managed.
The system
Four parts of lead generation, and who usually owns them
Landing pages
One page per service, with proof and a clear next step.
Qualification
A form that asks enough to tell serious enquiries from casual ones.
Tracking and follow-up
Calls and forms counted, response fast, results tied to jobs.
Choosing a partner
Lead generation agency or lead seller?
| Lead generation agency | Lead-selling website | |
|---|---|---|
| What you get | Campaigns and systems you own | Enquiries sold to you |
| Exclusivity | Leads come from your own ads | Often shared with several firms |
| Cost model | Management fee plus ad spend | A price per lead |
| Control | You see the account and tracking | Limited |
| Best for | A system that compounds | A quick top-up |
Compare cost per job, not just cost per lead, for each source.
Industries
Specialist lead generation
Healthcare and clinics
Physio, dental, aesthetics and private clinics. Built around policy and booked appointments.
Home improvement and trades
Kitchens, windows, roofing, media walls and trades. Quotable enquiries at a known cost.
Hospitality and events
Restaurants, hotels, venues and ticketed events. Bookings you can count.
Track record
What the numbers look like across the work
5,000+Leads generated
£1m+Ad spend managed
40+Campaigns launched
Since 2022Running Google and Meta ads
Aggregated across client accounts, per the About page.
How it works
Understand. Plan. Launch. Scale.
No packages. Get to know the business, work out what it needs, build it, and grow it once the numbers stack up.
1
Get to know you
A free consultation covering what you sell, what a lead is worth and what you can spend.
2
Build the plan
Channels, pages, form and tracking signed off before anything starts.
3
Get it live
Campaigns, pages and tracking set up and launched against agreed targets.
4
Make it perform, then scale
Weekly optimisation. Spend increases only once the numbers justify it.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
FAQ
Common questions
What does a lead generation agency do?
It builds the system that turns advertising into enquiries: paid ads, landing pages, forms, tracking and follow-up, so you can see which spend produces paying customers.
How much does lead generation cost?
It is a management fee plus ad spend, with the fee scoped after a free consultation. Cost per lead depends on sector, area and competition, so no honest agency quotes one before data.
Is a lead generation agency better than buying leads?
Not always. Bought leads can be quick, but are often shared with other firms. An agency-built system compounds, because you own the campaigns and the data.
What industries do you generate leads for?
Healthcare and clinics, home improvement and trades, and hospitality and events. See the industries overview.
How long does lead generation take to work?
Enquiries often start within weeks, but a plannable flow and a reliable cost per lead usually take about three months.
Do you guarantee a number of leads?
No. Guaranteed numbers before data exists are a warning sign. Targets are set from your numbers after the first weeks of tracked data.
Related
Google Ads management
Meta Ads management
Google Ads consultant
Meta Ads consultant
Google Ads agency
Meta Ads agency
Google Ads agency in Blackpool
Conversion rate optimisation
Case studies
Healthcare lead generation
Home improvement lead generation
Hospitality lead generation
How to get more leads
Next step
Want leads you can plan around?
Tell me what you sell and what a customer is worth. You'll get a straight read on what is realistic.