Advertising agency for Blackpool businesses
Paid advertising that is built around enquiries and checked against real numbers. Google Ads for people searching right now, Meta Ads for people who have not searched yet, all run by one specialist in Blackpool.
What an advertising agency should actually do
Running ads is the easy part. The hard part is the account structure, the keywords you keep out, the message that matches what people searched for, and the page they land on. An advertising agency that only buys clicks leaves most of the value on the table.
I manage the ads and the things around them, so a click turns into a call, a form or a booking.
Google Ads and Meta Ads do different jobs
Google Ads catches people who are searching for what you do right now, such as a roofer, a physio or a venue. Meta Ads (Facebook and Instagram) reach people before they search, which suits offers people need reminding about or have not thought of yet. Most Blackpool accounts use both, weighted towards whichever is producing enquiries at a sensible cost.
Local Services Ads and Performance Max can sit alongside them where they make sense for the trade.
Advertising around Blackpool's seasons
Demand in Blackpool moves with the seasons, with school holidays, illuminations, events and weather. Budgets and messages can be turned up and down to match, so you are not paying peak prices when nobody is buying and not missing the weeks when everyone is.
Targeting is set to the areas you serve, and unwanted searches are blocked so budget is spent on the right people.
What you get from the advertising
- Account structure built around buyer intent
- Keyword and negative keyword management
- Ad copy and creative testing
- Local and radius targeting for where you work
- Conversion tracking so each pound can be traced
- Weekly optimisation and clear monthly reporting
Common questions
What is the difference between an advertising agency and a marketing agency?
In practice the lines blur. Advertising is paying to put your offer in front of people, such as Google Ads and Meta Ads. Marketing also covers the website, the follow-up and the tracking. I do the advertising and the parts around it that decide whether it pays.
How much should a Blackpool business spend on ads?
Most service businesses start at around £1,000 to £3,000 a month in ad spend, plus management. Below about £500 a month there is usually not enough data to optimise properly.
Can you run ads for a seasonal business?
Yes. Spend and messaging can follow your busy and quiet periods, so the budget works hardest when demand is highest.
Do I own my ad accounts?
Yes. Your accounts stay in your name and you can see everything that is being done, including the changes and the reporting.
Will you guarantee results?
No, and nobody honest can. I show you what the account is producing, what I would change, and why.
Tell me where things stand
Send a few details about your business and your current marketing. You will get a straight answer on what I would look at first.