Performance marketing agency serving Blackpool and the Fylde coast
Performance marketing means judging every pound by what it produces: enquiries, cost per enquiry and booked work. Edward Eaton Marketing runs Google Ads, Meta Ads, landing pages and follow-up on that basis, from Blackpool.
What performance marketing means here
The word gets used loosely, so here is what it means in practice. Spend is tied to outcomes you can see. Before anything scales, the tracking is checked from the first click to the enquiry, so a number in the report is a real enquiry and not a guess.
That changes how decisions are made. If a campaign is producing enquiries at a cost that works, it gets more budget. If it is not, I say so and change it.
What I report on
Clicks and impressions are not the point. The reporting covers the number of enquiries, what each one cost, where they came from, and, where your records allow it, how many became customers. You see the account and the numbers, in plain English, not a wall of jargon.
Examples from real accounts are on the site: a media wall installer tracked 1,737 enquiries at £16.05 each across Google and Meta, and a healthcare clinic recorded 388 conversions at £25.64 each over 15 months. Results depend on the business, the offer and the budget, and I do not promise numbers.
Who it suits, and who it does not
It suits service businesses that already win work, can handle more enquiries, have a monthly ad budget of £500 or more (£1,000 or more is recommended), and want a long-term partner. It does not suit anyone who needs results this week, will not follow up the leads, or is shopping purely on price.
Engagements start at three months, because that is how long it takes to test, learn and settle a campaign.
How performance is measured
- Enquiries (calls, forms and messages) tracked end to end
- Cost per enquiry by campaign
- Conversion rate from click to enquiry
- Source of every enquiry, so you know what to keep
- Booked jobs and revenue where your records allow
- A plain-English monthly report and a clear next step
Common questions
What is a performance marketing agency?
An agency that is judged on outcomes such as enquiries and cost per enquiry, not on activity. It sets up tracking first, then makes decisions from the numbers.
Is performance marketing only for big budgets?
No. It starts at around £500 a month in ad spend, though £1,000 or more gives the campaigns more data to work with.
Do you guarantee leads or rankings?
No. Results depend on the market, the offer and the budget. I report honestly on what the account is producing and what I would change.
How is this different from a normal marketing agency?
The reporting is tied to enquiries and cost, the tracking is checked before spend scales, and you work directly with the specialist running the account.
Are you based in Blackpool?
Yes. I am based in Blackpool on the Fylde coast and serve Blackpool and the surrounding area, as well as clients across the UK.
Tell me where things stand
Send a few details about your business and your current marketing. You will get a straight answer on what I would look at first.