Home improvement
Quotes, surveys and long consideration.
Advertising agency
An advertising agency for service businesses
Small by design. One specialist runs every account, so you get the agency capabilities (Google, Meta, pages, tracking) without the layers between you and the person doing the work.
- Home improvement, healthcare, hospitality and lead generation
- Google, Meta, pages and tracking together
- One specialist runs your account
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
An advertising agency for service businesses plans and runs paid campaigns that bring in enquiries: Google Search for people already looking, Meta for people who have not started yet, landing pages that convert and tracking that shows what worked. Edward Eaton Marketing is a small UK agency where one specialist personally runs each account, with real results in healthcare, home improvement and events shown on the Work page.
The agency for your sector
Sector pages explain how the ads are built for each kind of buyer.
Healthcare
Condition-led, policy-aware campaigns.
Hospitality
Bookings, events and ticket sales.
Tradies
Emergency and planned work.
Physiotherapists
Condition and programme campaigns.
Beauty and aesthetic clinics
Consultation-led, policy-aware campaigns.
Small agency or big agency?
Neither is better. They suit different needs.
| Small, hands-on | Large agency | |
|---|---|---|
| Who runs your account | The specialist you spoke to | Often a junior or account manager |
| Speed of change | Fast, one decision-maker | Slower, approvals and handovers |
| Range of services | Focused: paid ads, pages, tracking | Broad: branding, SEO, PR, social |
| Capacity | Limited, so take-on is selective | Larger, can scale to big budgets |
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
How an engagement runs
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
What clients say
Five stars, from the people it was done for.
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
Common questions
What does an advertising agency for service businesses do?
Runs paid campaigns, builds landing pages, sets up tracking and reports on enquiries, with the aim of bringing in customers at a cost you can plan around.
What is the best advertising agency for home improvement?
One that can show quotable-lead costs on jobs like yours, and runs Google and Meta together. See the home improvement page for real figures.
What is the best advertising agency for healthcare?
One that understands health advertising policy and can show appointment-level tracking. See the healthcare page.
Do you handle branding, SEO or social media?
No. The focus is paid advertising, pages and tracking.
Where are you based?
St Annes, Lancashire, working with businesses across the UK.
Want to talk to a small agency that does the work itself?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.