A free consultation first
To understand where customers come from, what a job is worth and whether paid ads suit you at all.
Marketing partner
A marketing partner to help your service business grow
If you are good at the work and unsure how to get more of it, you need someone who runs the marketing side as seriously as you run the jobs. That is what a marketing partner should be.
- Paid ads, pages and tracking handled for you
- Honest advice, including when to wait
- One person you can ring
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
A marketing partner for a service business takes ownership of how new customers are found: the ads, the landing pages, the tracking and the weekly review of what is working. The difference from a supplier is accountability for the outcome, honest advice about what to do and what to leave alone, and a long enough relationship for improvements to compound. It is built for businesses already trading that want predictable growth.
Supplier or partner?
The same invoice can mean two very different relationships.
A supplier
- Delivers the tasks in the contract
- Reports activity: impressions, clicks, posts
- Disappears when numbers are bad
- Sells the next service
A partner
- Is accountable for enquiries and cost per enquiry
- Reports outcomes, and what happens next
- Tells you when a result is bad, and why
- Advises against spending that will not pay back
How the partnership starts
The first 90 days are about proving the model on your numbers.
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
What you can expect
No packages
Scope and fee are set around your goals, and a three month minimum gives the work time to compound.
Weekly plain-English reports
Spend, enquiries, cost per enquiry and what changes next.
One accountable specialist
Edward Eaton runs accounts personally. You are never passed to a junior.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Where partnerships start
Most conversations begin with one of these.
Lead generation specialist
More of the right enquiries.
Marketing specialist
Paid ads focused on service businesses.
What clients say
Five stars, from the people it was done for.
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
Common questions
Who can help my service business grow?
A specialist who runs paid advertising and lead generation for service businesses. They find people searching for what you do, show your work to local buyers and track what turns into customers.
Who can help me generate leads for my service-based business?
A lead generation specialist who builds ads, pages, tracking and follow-up as one system, and is accountable for cost per enquiry.
I need a marketing partner, where do I start?
With a conversation about your numbers: where customers come from, what a job is worth and how many more you can handle. The free consultation does that.
What if I am not ready for paid ads?
Then I will say so. If your offer, pricing or capacity is not ready, ad spend will be wasted.
How long do partnerships last?
A three month minimum, then month to month. Most of the value comes after the first 90 days, when tracking and testing have built up.
Looking for a marketing partner?
Send a few details about your business and where customers come from now. You will get an honest view of what is realistic.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.