Finds people already looking
Google Search puts you in front of someone typing the exact problem you solve, at the moment they want it solved.
Lead generation specialist
A lead generation specialist for service businesses
One job: more of the right enquiries, at a cost you can plan around. Google and Meta ads, pages that convert and tracking from ad to customer, run by one specialist and not passed down a team.
- 5,000+ leads generated for clients, £1m+ ad spend managed
- Healthcare, home improvement and hospitality
- Every call and form tracked back to the ad
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
A lead generation specialist builds and runs the system that turns advertising spend into enquiries: the ads, the landing pages, the tracking and the follow-up. The measure is not clicks or impressions but enquiries you can quote or book, at a cost per enquiry that leaves you a margin. If you want a person accountable for that number, rather than a team handing it around, that is what this page is about.
What a lead generation specialist does
Lead generation sounds like one task. It is six, and a gap in any of them is where budget quietly disappears.
Reaches people who have not started looking
Meta puts finished work and a clear offer in front of the right local audience before they search.
Gives them somewhere to land
A page built for the specific ad and audience, with proof near the call to action and a form that is easy to finish.
Tracks every enquiry
Calls, forms and bookings are tied to the campaign that produced them, so you can see what the money did.
Filters before it reaches you
Ad wording, form questions and area checks keep time-wasters out of your inbox and off your phone.
Reports in plain English
A weekly view of spend, enquiries and cost per enquiry, with what changed and what happens next.
Specialist, expert, agency, freelancer: what the labels mean
People use these words loosely. What matters is who actually touches your account and how they are paid.
| Who runs your account | Watch for | |
|---|---|---|
| Lead generation specialist | One named person who builds and manages the campaigns | Capacity: how many accounts they run at once |
| Lead generation expert | Usually the same thing with a longer track record | Ask for real figures, not adjectives |
| Agency | A team: sales, account manager, junior doing the work | The person you meet is rarely the person who runs it |
| Freelancer | One person, often a single platform | Tracking, pages and follow-up may be left to you |
Edward Eaton Marketing sits in the first row: one specialist, both platforms, pages and tracking included.
How a lead generation engagement runs
The first 90 days follow the same order on every account, because the order is what stops money being wasted.
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Lead generation for your sector
The same system, applied to the buying behaviour of each sector.
Home improvement
Conservatories, garage conversions, media walls, windows and kitchens. Long consideration, high ticket.
Healthcare and physiotherapy
Clinics, practices and rehab providers, written to platform health policy.
Hospitality and events
Restaurants, hotels, venues and ticketed events.
What clients say
Five stars, from the people it was done for.
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
Common questions
What does a lead generation specialist cost?
There are no fixed packages. After a free consultation I quote against your goals and the work involved. Ad spend is paid directly to Google and Meta, and about £500 a month is the practical minimum, with £1,000 or more recommended. I ask for a three month minimum so the work has time to compound.
Is a lead generation specialist different from an agency?
Usually in who does the work. With a specialist, the person you speak to is the person in your ad account. With many agencies the account is split between a salesperson, an account manager and a junior.
How quickly will I get leads?
Search campaigns can produce enquiries in the first weeks, but tracking and the first round of cuts take a month or two to settle. Results depend on your market, offer and price, so I do not promise numbers before there is data.
Do you guarantee a number of leads?
No. Nobody can honestly guarantee that before an account has run. What I can promise is clear tracking, plain-English reporting and decisions based on the figures.
What businesses do you work with?
Service businesses in healthcare and physiotherapy, home improvement and the trades, hospitality, venues and events, based in Lancashire and working UK-wide.
Want a lead generation specialist on your account?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.