It is fast
Ads can produce enquiries within weeks. SEO and content take months to build and are harder to attribute.
Marketing specialist
A marketing specialist who is judged on enquiries
Marketing for a service business should be measured in booked jobs, appointments and quotes. I run the paid advertising, the pages behind it and the tracking that proves it, for businesses that sell on trust.
- Paid ads, landing pages, tracking and reporting under one roof
- Run by one person, not a rotating team
- Free consultation, no packages, three month minimum
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
A marketing specialist focuses on one area of marketing and goes deep, as opposed to a generalist who does a little of everything. For a service business the area that pays back fastest is paid advertising on Google and Meta, joined to landing pages that convert and tracking that shows which ads produce customers. That is the specialism here. It is not branding, social media posting or SEO retainers.
What I do, and what I do not
A specialist is as defined by what they decline as by what they take on.
Not part of the service
- Logo and brand design
- Daily social media posting and community management
- Monthly SEO retainers with vague deliverables
- Print, radio and billboard buying
- Reports full of reach and impressions
What the service is
- Google Ads campaigns for people ready to enquire
- Meta Ads campaigns that put your work in front of the right local audience
- Landing pages and forms that turn clicks into enquiries
- Call and form tracking, plus follow-up automation
- Weekly plain-English reporting on cost per enquiry
Why paid advertising first
For most service businesses it is the fastest and most measurable route to more customers. Other channels earn their place later.
It is measurable
You can trace spend to enquiries to customers, and so know your real cost of winning a job.
It is controllable
Budget, area, offer and message can be changed in days. You are not at the mercy of an algorithm update.
It compounds
Tracking and testing make each month cheaper to run than the last, if somebody is paying attention.
How the work is organised
A fixed order on every account.
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Marketing for your sector
Different buyers, different ads. Start with the page closest to your business.
Home improvement and tradies
From media walls to roofing, built around quotes.
Healthcare and physiotherapy
Clinics, practices and rehab providers.
Hospitality and events
Bookings, tables and tickets.
Tradies
Emergency and planned work, with every call tracked.
Physiotherapists
Condition and programme campaigns.
Beauty and aesthetic clinics
Consultation-led, policy-aware campaigns.
What clients say
Five stars, from the people it was done for.
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
Common questions
What is a marketing specialist?
Someone who concentrates on one area of marketing and goes deep, where a generalist covers many. Here the specialism is paid advertising and lead generation for service businesses.
Are you a marketing expert?
I have run paid ads for service businesses since 2022, managing more than £1m in ad spend and generating over 5,000 leads. Rather than ask you to take a label on trust, the Work page shows real figures from real accounts.
Do you do SEO, social media or branding?
No. The focus is paid ads, landing pages and tracking. I would rather do one thing well than take on work that dilutes it.
Do I need a marketing specialist or an agency?
If you want one accountable person who is in your account every week, a specialist. If you need a broad range of services under one invoice, an agency may suit better.
How do I know if it is working?
Every call and form is tracked to its campaign, and you get a weekly plain-English report on spend, enquiries and cost per enquiry.
Want a marketing specialist who is measured on enquiries?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.