Condition-level search
Sciatica, tennis elbow, knee pain and your top treatments, each with its own page.
Marketing specialist for physiotherapists
A marketing specialist for physiotherapists
Most new physio patients start with a search for a pain or an injury. I make sure it is your clinic they find, that booking is easy, and that you know which ads fill the diary.
- 277 conversions at $61.79 for a higher-value rehab programme account
- 388 conversions at £25.64 over 15 months for a clinic
- Urgent and higher-value campaigns built separately
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Marketing for physiotherapists works best with Google Ads covering condition searches and 'physio near me', separate campaigns for higher-value programmes such as sports and post-surgery rehab, and every call and form tracked. A published physiotherapy case study reached 277 conversions at $61.79 on a competitive higher-value niche, and a clinic reached 388 at £25.64 over 15 months.
How the buying decision works
The ads follow the buying behaviour, so it is worth being precise about it.
| What it looks like | What it means for ads | |
|---|---|---|
| Acute pain | 'Back pain physio today', usually on a phone | Availability, price signal, one-tap call and booking |
| Rehab and programmes | 'ACL rehab', 'post-surgery physio'. Researched. | Programme page, clinician credentials, accept a higher cost per enquiry |
| Near me | Local, mobile, ready to call | Location targeting, call extensions, a live Google Business Profile |
| Quality risk | Job seekers, courses, NHS-only searches | Negatives and phone tracking |
What I would run
Programme campaigns
Rehab and ongoing care, optimised for committed patients.
Local campaign
Tied to your Google Business Profile for 'near me' searches.
Careful Meta awareness
Written to Meta's health standards, supporting rather than replacing search.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
The first 90 days
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
What clients say
Five stars, from the people it was done for.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
Common questions
How do physiotherapists get more patients from ads?
By covering the searches patients actually make, giving each condition its own page, tracking every call, and keeping the phone answered.
What is a good cost per patient enquiry?
Real accounts ranged from £18 to £26 in sterling and about $62 for a higher-value programme niche. It depends on area and competition.
Is Meta worth it for a physio clinic?
Sometimes, as awareness alongside Google. Search is usually the engine because people look for physio when they need it.
Can you work with a clinic that has limited space?
Yes. Campaigns are capped to your capacity.
Do you work outside the UK?
The core of the work is UK-based, though real case studies include accounts in other currencies.
Want a marketing specialist for your physio clinic?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.