Condition and service search
One campaign stream per major condition, each with its own page.
Marketing specialist for healthcare providers
A marketing specialist for private healthcare providers
Clinics, practices and rehab providers need patients who book and attend, in a category where ad policy is strict. I build condition-led campaigns, written to the rules, that fill the diary.
- 388 conversions at £25.64 over 15 months for one clinic
- 282 conversions at £18.23 for another
- Wording written to Google and Meta health policy
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Marketing for private healthcare providers works when Google Ads covers people searching for a condition or service, pages answer the search directly, and every call and form is tracked to the ad. Health is a restricted category on Google and Meta, so copy describes the service and not the person's condition. One clinic reached 388 conversions at £25.64 over 15 months, and another 282 at £18.23.
How the buying decision works
The ads follow the buying behaviour, so it is worth being precise about it.
| What it looks like | What it means for ads | |
|---|---|---|
| Search behaviour | By condition, symptom or service, often on a phone | A page and ad group per major condition |
| Decision | Fast for pain, slower for elective care | Availability, credentials and one-tap booking for urgent; education for elective |
| Restrictions | Health wording and targeting limits | Describe the service, not the person |
| Quality risk | Wrong numbers, job seekers, NHS-only searchers | Negatives and call tracking |
What I would run
Careful Meta campaigns
Education and practitioner trust, written to health standards.
Compliance-aware copy
Wording checked against platform policy and the CAP Code.
Booked-appointment tracking
Enquiries matched to booked and attended appointments.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
The first 90 days
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
What clients say
Five stars, from the people it was done for.
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
Common questions
Can healthcare providers advertise on Google and Meta?
Yes, within each platform's health policy and the ASA's CAP Code. Wording has to describe the service and avoid claiming results.
What does an enquiry cost for a clinic?
Real accounts ranged from £18.23 to £25.64 per conversion in sterling. Yours depends on area, condition and competition.
Do you work with the NHS?
No. The work is for private providers and practices.
Can you track bookings, not only enquiries?
Yes, with call tracking and a way to mark which enquiries booked, set up in the first weeks.
Is this legal advice?
No. Check platform policies and your regulator or professional body.
Want a marketing specialist for your clinic?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.