Search for bookings
Direct-booking and venue searches, with brand protection against aggregator bidding.
Marketing specialist for hospitality
A marketing specialist for restaurants, hotels and venues
Hospitality sells a date that cannot be resold. Empty tables, rooms and event nights are lost forever, so the ads must fill specific nights and be tracked to the booking.
- 4.69x return on ad spend selling tickets for a workshop
- Bookings tracked to the table, room or ticket
- Google for tonight, Meta for events and seasons
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Marketing for hospitality works when Google captures people searching for somewhere to book now, and Meta promotes events, offers and seasons to people who have not decided yet. A real ticketed workshop campaign reached a 4.69x return on ad spend and 40 purchases, and sold out the high-ticket workshop. The shape applies to venues, restaurants and hotels, though the numbers will differ.
How the buying decision works
The ads follow the buying behaviour, so it is worth being precise about it.
| What it looks like | What it means for ads | |
|---|---|---|
| Tonight | Phone search, 'restaurant near me', 'table for 4 tonight' | Search ads, schedule around service, booking link |
| Planned | Weddings, functions, weekends away, researched | Google for venue searches, Meta for inspiration, forms that capture date and numbers |
| Events | Ticketed nights, launches, seasonal offers | Meta campaigns with a deadline, retargeting |
| Risk | Discount-led bookings that do not repeat | Tracking to covers or rooms, not clicks |
What I would run
Meta for events and offers
Ticket sales, launches and seasonal campaigns, with retargeting.
Pages that capture the detail
Date, numbers and budget on the enquiry form for venues and weddings.
Tracking to the booking
Calls and forms tied to a booked table, room or ticket.
A real hospitality-adjacent result
A ticketed event campaign on Meta, tracked to purchases.
4.69x
return on ad spend
40
purchases, $17,250 revenue
5.67x
on the in-person workshop campaign, 29 sales
The first 90 days
1
Week 1: the numbers and the tracking
Where leads come from today, what a customer is worth, what you can afford per enquiry. Call and form tracking goes in before any money is spent.
2
Weeks 2 to 4: the first campaigns
Google Search for people already looking, Meta for people who have not started looking yet, each pointing at a page built for that audience.
3
Weeks 4 to 8: cut waste, find winners
Search terms, audiences and ads that burn budget are removed. What is working gets more of it.
4
Weeks 8 to 12: scale what pays back
Enquiries are matched to real customers, so budget moves to what produces revenue and not just form fills.
What clients say
Five stars, from the people it was done for.
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
Common questions
Does Facebook advertising work for restaurants and venues?
It can, mainly for events, launches and seasonal offers. For tonight's bookings Google Search usually works better.
What did the ticketed event campaign actually achieve?
A 4.69x return across 40 purchases and $17,250 of revenue, with one test campaign at 1.67x deliberately left in for honesty.
Is the case study a restaurant?
No, it is a ticketed workshop. The method carries over to venues and events, the numbers will not.
How do you stop discount-led bookings?
By tracking to covers and repeat visits so budget goes to what produces value.
Do you work with hotels and guest houses?
Yes: direct-booking campaigns with brand and niche searches and seasonal offers.
Want a marketing specialist for your venue or restaurant?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.