A tight radius
Most hospitality bookings are local. Set the radius to where guests actually come from.
Hospitality · Google Ads
Google Ads for restaurants, hotels and venues
When someone searches “restaurant near me” or “function room hire”, they are ready to book somewhere. Google Ads puts you in front of that search, with the booking tracked.
5,000+Leads generated for clients
£1m+Ad spend managed
Since 2022Running Google and Meta ads
Short answer
Google Ads suits hospitality because search shows intent: people looking for a table tonight, a venue for a date or a room for a weekend. Separate campaigns for brand, local, event and experience searches keep each goal measurable, and tracking the booking or call, not just the click, tells you which campaign earns its budget.
Search types
Five types of search, each with its own campaign
| Search type | Example | What the page shows | Conversion |
|---|---|---|---|
| Brand | “[Your venue name]” | Booking button, opening hours, menu or rooms | Booking or call |
| Local and immediate | “Restaurant near me”, “Sunday roast” | Availability, location, booking | Booking or call |
| Group and event | “Function room hire”, “party venue” | Capacity, packages, enquiry form | Dated enquiry |
| Wedding and occasion | “Wedding venues in [area]” | Photos, packages, viewing booking | Viewing request |
| Experience and stay | “Dog friendly hotel”, “afternoon tea” | The specific need, rates, booking | Booking |
Illustrative structure. The right split depends on what you sell and when you are quiet.
What makes the difference
Four things that decide hospitality search results
Your Google Business Profile
Ads and the listing reinforce each other: hours, photos, reviews and booking links should match.
Booking tracking
Count confirmed bookings or calls through your booking system where it allows, not just clicks.
Seasonal budget
Move spend with your quiet and busy periods rather than a flat monthly figure.
What's included
What you get
- Separate Search campaigns for brand, local, event and experience searches
- A brand campaign so booking sites do not capture guests who were looking for you
- Landing pages with a booking or enquiry step on the first screen
- Call extensions, location extensions and Business Profile alignment
- Booking and call tracking
- Negative keywords for jobs, supplier and unrelated searches
- Weekly reporting in plain English
The first 90 days
How a hospitality search account is built
Start with the searches closest to booking.
1
Weeks 1 to 2: tracking and brand
Booking and call tracking, plus a brand campaign.
2
Weeks 2 to 4: local and event campaigns
Campaigns for the searches closest to your most valuable bookings.
3
Weeks 4 to 8: tune
Negatives, page tests and a check on how enquiries are handled.
4
Weeks 8 to 12: pace for the season
Shift budget around peaks and troughs using booking data.
Evidence
Related reading and results
Google or Meta first?
When search should lead, when social should, and a 90-day order of play for venues, restaurants and hotels.
Selling event tickets with Meta Ads
A workshop sold out ahead of schedule: 40 purchases, $17,250 revenue and a 4.69x return. An education brand, but the same job venues face: filling limited seats before a date.
Google Ads management
How Google Ads accounts are built and managed hands-on, with real results.
FAQ
Common questions
Is Google Ads worth it for a restaurant or hotel?
It can be, because search shows booking intent. Judge it by cost per booking against your margin, with tracking in place so you can see it.
What should a venue bid on in Google Ads?
Its own name, local searches near the venue, event and function searches, and the specific needs it meets. Avoid broad terms with no area limit.
Should I bid on my own hotel or restaurant name?
Often yes. Booking sites commonly bid on venue names, so a small brand campaign keeps your own booking path in front of people who were looking for you.
How much does Google Ads cost for a hospitality business?
It depends on area and competition. Work backwards from your booking value and margin to the most you can pay per booking, then set a budget that tests that.
Can you track bookings from Google Ads?
Usually. If your booking system supports conversion tracking or a confirmation page, bookings can be counted. Calls and enquiry forms can always be tracked.
Does Google Ads work for function rooms and weddings?
Yes, using campaigns by event type, a form that asks date and numbers, and a viewing booking as the conversion.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.