Google Shopping & Performance Max for online stores
In Shopping and Performance Max, your product data is your keywords. Titles, types, attributes and images decide which searches you show for, before a single pound of bid strategy comes into it. We treat the feed as the main lever, structure campaigns by margin, and bid to a return target that actually makes sense for your business.
Most Shopping accounts are bid to spend, not to profit
The default in Performance Max is to maximise conversions or conversion value, which happily spends into your lowest-margin products if nothing tells it otherwise. A store can look "busy", clicks up, orders up, and still be less profitable than last quarter, because the account was never told what a good sale actually looks like for each product line.
What you get
- Product feed setup and optimisation in Merchant Center
- Shopping and Performance Max campaign structure
- Feed-level titles, types and attributes rewritten for search match
- ROAS and target-CPA bidding tied to your real margins
- Remarketing and dynamic retargeting
- GA4 e-commerce tracking, so revenue and margin data feed the account
The feed does most of the work
Titles, types, attributes and images decide which searches you show for, long before bidding gets involved. A product titled just with a brand and model number matches far fewer searches than one written the way a buyer actually searches. We rewrite the feed around real search behaviour, not just what's in your product database by default.
Structured by what matters, not treated as one pool
Best-sellers and high-margin lines get their own campaign structure and their own bidding, so they can be pushed harder without new or low-data products dragging the account's averages down. Slow-moving stock gets managed separately too, so it doesn't quietly burn budget that should be going to what actually sells.
Bid to a real target, not a platform default
We set return-on-ad-spend or cost-per-acquisition targets from your margins, product group by product group where it matters, then feed the account clean conversion and value data so it optimises toward what actually makes you money.
Built for stores with a real catalogue
A good fit if
- You run your own online store, not just a marketplace listing
- You know your margins by product or product group
- You have some sales history to give the account data to learn from
Not the right fit if
- You sell exclusively through Amazon or another marketplace
- Margins are unknown or the same price point covers wildly different costs
- The store is brand new with no order history at all yet
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Common questions
Do you handle the Merchant Center feed?
Yes. Feed setup, disapprovals, and ongoing title and attribute optimisation are part of the work.
Shopping or Performance Max?
Most stores run Performance Max as the core, with standard Shopping or Search alongside for control and visibility. It depends on catalogue size and data.
What ROAS should I expect?
It depends entirely on margin and price point. We set the target from your numbers, not an industry average.
How big does my catalogue need to be?
There's no strict minimum, but Performance Max and Shopping both need enough conversion data to optimise against. A handful of SKUs with steady sales can work; a huge catalogue with almost no sales history usually needs a Search-led approach first.
We already tried Shopping ads and margins got squeezed, what's different?
Usually the account was bid to maximise clicks or conversions with no target tied to actual margin, so it happily spent into unprofitable sales. We set ROAS or target-CPA from your real numbers per product group, so the account optimises toward profit, not just volume.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.