Product ads: Shopping and Performance Max for online stores
Shopping and Performance Max campaigns built on a clean product feed, structured by margin and intent, and bid to a return target that makes sense for your business.
What you get
- Product feed setup and optimisation in Merchant Center
- Shopping and Performance Max campaign structure
- Feed-level titles, types and attributes
- ROAS and target-CPA bidding tied to your margins
- Remarketing and dynamic retargeting
- GA4 e-commerce tracking
The feed does most of the work
In Shopping and Performance Max, your product data is your keywords. Titles, types, attributes and images decide which searches you show for. We treat the feed as the main lever, not an afterthought.
Structured by what matters
Best-sellers and high-margin lines get their own treatment. New or low-data products are handled separately so they do not drag the account's averages down.
Bid to a real target
We set return-on-ad-spend or cost-per-acquisition targets from your margins, then feed the account clean conversion and value data so it can hit them.
Common questions
Do you handle the Merchant Center feed?
Yes. Feed setup, disapprovals, and ongoing title and attribute optimisation are part of the work.
Shopping or Performance Max?
Most stores run Performance Max as the core, with standard Shopping or Search alongside for control and visibility. It depends on catalogue size and data.
What ROAS should I expect?
It depends entirely on margin and price point. We set the target from your numbers, not an industry average.
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.