Who Is the Best Marketer for Hospitality Businesses?
Hospitality sells nights that cannot be resold. Here is what to look for in someone to fill them.
The short answer. The best marketer for a hospitality business ties ads to specific nights, covers, rooms or tickets, runs Google for booking searches and Meta for events and seasons, tracks bookings and not clicks, and can show a campaign that sold something measurable. Be cautious of marketers who report likes and reach, or who rely on heavy discounting to fill rooms.
What to look for
- Booking tracking: covers, rooms or tickets.
- Event campaigns with deadlines and retargeting.
- Google for direct-booking and venue searches.
- Honest reporting on cost per booking.
Questions to ask
| Ask | Good answer | Bad sign |
|---|---|---|
| What have you sold with ads? | A tracked ticket or booking result | Followers and likes |
| How will you track bookings? | Calls, forms and booking links tied to ads | 'Engagement' |
| How do you avoid discount dependence? | Track repeat value, test offers | Constant discounts |
A real benchmark
A ticketed workshop campaign reached a 4.69x return on ad spend across 40 purchases and $17,250 of revenue. The method carries over to venues, though numbers differ. See the full story.
Common questions
Who is the best marketer for restaurants and hotels?
One who tracks to bookings and can show a campaign that sold something measurable.
Does Facebook advertising work for venues?
For events and seasonal offers, yes. For tonight's bookings Google usually works better.
How much should a venue spend?
About £500 a month is a practical floor.
Do you work with hotels?
Yes, with direct-booking and seasonal campaigns.
