Who Can Help My Service Business Grow? Your Options
Growth help comes in four shapes. Each suits a different business. Here is how to pick.
The short answer. To grow a service business and generate leads, you can hire a paid ads specialist, an agency or a freelancer, or do it yourself. A specialist suits you if you want one accountable person running Google and Meta, an agency if you need many services, a freelancer for a single platform, and doing it yourself only if spend is small and you have time to learn. Start by knowing your cost per sale.
Your four options
| Option | Best for | Watch out for |
|---|---|---|
| Paid ads specialist | Accountable, hands-on Google and Meta | Limited capacity, so ask how many accounts |
| Agency | Many services under one roof | Account run by juniors |
| Freelancer | One platform, flexible | Tracking and pages left to you |
| Do it yourself | Small, simple accounts | Time cost and tracking mistakes |
Are you ready?
Paid growth needs three things: an offer that sells, capacity to handle more enquiries and enough budget to learn, about £500 a month at least. If one is missing, fix that first.
Know your numbers first
What is a customer worth, how many enquiries become sales, what is your margin? The lead cost calculator works it out in a minute and tells you what you can afford per lead.
How to choose
Use the six questions in how to choose a marketer: who runs the account, real figures, tracking, reporting, account ownership, and no guarantees.
Common questions
Who can help my service business grow?
A specialist who runs paid ads and lead generation for service businesses, or an agency for broader needs.
Who can help me generate leads?
A lead generation specialist who owns ads, pages, tracking and follow-up.
I need a marketing partner, where do I start?
With your numbers and a free consultation.
How much should I budget?
At least about £500 a month in ad spend, with £1,000 or more recommended.
