Who Is the Best Marketer for a Home Improvement Company?
There is no single best, but there is a best fit for an installer. Here is what to look for and what to ask.
The short answer. The best marketer for a home improvement company is one who can show cost per lead and ideally cost per sale on jobs of a similar size, runs Google and Meta together, understands surveys, finance and long consideration, tracks phone calls and forms, and is personally accountable for your account. Ask for dated platform figures, not testimonials alone.
What to look for
- Relevant results. Home improvement figures: cost per lead on jobs like yours.
- Both platforms. Google for ready buyers, Meta for finished work, retargeting in between.
- Qualifying. Postcode, budget and timeframe filters before the quote.
- Tracking. Calls and forms tied to the campaign.
- Accountability. One named person on your account.
Questions to ask
| Ask | Good answer | Bad sign |
|---|---|---|
| What did you achieve for similar firms? | Dated screenshots with spend and cost per result | Percentages with no spend |
| How do you qualify leads? | Form questions, area checks, negative keywords | 'We get you lots of leads' |
| Who runs my account? | A named person | 'Our team' |
| Who owns the ad account? | You do | The agency |
Real benchmarks
A media wall installer reached 1,737 conversions at £16.05 blended. A conservatory and garage conversion firm reached 1,886 at £29.07. See the Work page.
Fit matters
The best marketer for a roofer is not necessarily the best for a kitchen showroom. Check they have worked in your price band.
Common questions
Who is the best marketer for home improvement?
One with relevant, tracked results and who is personally accountable. Use the questions above.
How much does a marketer cost?
Fee structures vary. Ad spend is separate. I quote after a free consultation.
Should I hire an agency or a specialist?
A specialist if you want one accountable person, an agency if you need many services.
What results should I expect?
That depends on your market and offer. Nobody can honestly promise numbers before data exists.
