Who Is the Best Marketer for Healthcare Providers?
Healthcare marketing has rules most marketers have not read. Here is what to check before you hire.
The short answer. The best marketer for a healthcare provider understands Google and Meta health advertising policy and the CAP Code, builds condition-led search campaigns with a page per condition, tracks calls and forms through to booked appointments, and avoids claims about results. Ask for clinic-specific figures and examples of compliant ad wording, not general marketing credentials.
Policy knowledge comes first
A marketer who gets ads rejected, or worse, suspended, costs you more than their fee. They should be able to explain what platforms restrict and how they word around it. See the healthcare ad policy guide.
What good looks like
- Condition-level campaigns and pages.
- Careful wording that describes the service.
- Call tracking and booked-appointment tracking.
- Honesty about what ads can and cannot do.
Questions to ask
| Ask | Good answer | Bad sign |
|---|---|---|
| Have you run ads for clinics? | Yes, with dated figures | Only general experience |
| How do you handle health policy? | Specific rules and wording examples | 'We will check as we go' |
| How do you track bookings? | Call tracking and a booked marker | Clicks and impressions |
Benchmarks
Real clinic accounts reached 388 conversions at £25.64 over 15 months, and 282 at £18.23. See the Work page.
Common questions
Who is the best marketer for healthcare?
One with clinic results, policy knowledge and appointment tracking.
Can marketers advertise any treatment?
No. Platforms and the ASA restrict claims and some categories.
Is this legal advice?
No. Check platform policies and your regulator.
Do you work with NHS services?
No, only private providers.
