Industry: Events & hospitality

Paid ads for events, hospitality and venues

A half-empty room on a Tuesday and a sold-out Saturday aren't different problems, they're the same problem: demand that isn't paced to match your calendar. Campaigns built to drive bookings and ticket sales you can actually measure, with spend that moves with the season instead of against it.

4.69xReturn on ad spend, ticketed event

40Purchases, sold out ahead of schedule

$17,250Direct revenue tracked

The problem

Booked, not just interested

Hospitality marketing lives and dies on conversions you can count: a table booked, a ticket sold, an enquiry for a wedding or corporate event. Generic "get more followers" style social media doesn't move any of those numbers. We track the actual booking or purchase event, so optimisation follows revenue, not likes.

What's included

What you get

Search for high-intent booking queries
Meta prospecting and retargeting
Event and ticket-sales campaigns
Seasonal budget pacing around your calendar
Booking and purchase tracking, not just clicks
Weekly reporting

Proven in the sector

A workshop that sold out ahead of schedule

A luxury education brand running a digital course and an in-person workshop needed both to sell without one starving the other of budget. Paid social built the audience, tracked every purchase, and reallocated spend to whichever was converting that week.

The workshop sold out ahead of schedule. Across both offers: 4.69x return on ad spend, 40 total purchases, $17,250 in direct revenue.

Read the full case study

4.69xAverage ROAS

40Total purchases

$17,250Direct revenue

This approach fits restaurants and bars, wedding and event venues, event organisers, hotels and B&Bs, and experiences and attractions, anywhere a booking or a sale is the real goal, not just traffic.

How it works

Understand. Plan. Launch. Scale.

No packages. We get to know your business, work out what it actually needs, build it, and grow it once the numbers stack up.

Get to know you

A free consultation covering your calendar, typical booking value, and how demand moves through the year.

Build the plan

Which platform leads, how budget is paced around peaks and troughs, what "booked" actually means for tracking. Signed off before anything starts.

Get it live

Campaigns and booking or purchase tracking set up properly and launched against agreed targets.

Make it perform, then scale

Weekly optimisation and plain-English reporting. Once return is steady, we scale the spend into your busier windows.

★★★★★

"Excellent service. Would recommend, and will be using again."

Pauldavies860Business owner

★★★★★

"Eddy was the man. He answered all my questions and was very knowledgeable."

CuratedleadsBusiness owner

FAQ

Common questions

Can you sell event tickets directly?

Yes. If your ticketing platform supports conversion tracking, we optimise to ticket sales and revenue, not just clicks.

Our demand is very seasonal, is that a problem?

No. We plan spend around your peaks and troughs and use quieter periods for awareness rather than pushing for bookings that are not there.

We take bookings, not ticket sales, does this still apply?

Yes. Restaurants, venues and B&Bs work the same way: we track the booking as the conversion event, whether that's a form, a call, or a booking platform integration.

What kind of return can I expect?

It depends on ticket price and margin, but a ticketed education event we ran hit 4.69x return on ad spend across 40 purchases and $17,250 in direct revenue. We set targets from your numbers, not a generic benchmark.

Guides