Search on installer terms
“Media wall installer near me” and related searches, each matched to an intent-specific landing page.
Niche · Media walls
Marketing and lead generation for media wall installers
A predictable pipeline of qualified media wall enquiries. Google for the homeowners searching, Meta for the ones who have just seen a finished install and want one.
1,737Tracked conversions, media walls
£16.05Blended cost per enquiry
£27.9KAd spend, Google plus Meta
Short answer
Media walls are visual, aspirational and a considered spend, so two platforms work together: Google Ads captures homeowners searching for installers, and Meta Ads creates demand with photos and video of finished work. For a media wall installer at around £2,000 a job that had only grown on referrals, the system produced 1,737 tracked conversions at a £16.05 blended cost per enquiry, and the cost held as spend scaled.
The real numbers
How the two platforms split the work
| Google Ads | Meta Ads | Combined | |
|---|---|---|---|
| Tracked conversions | 1,050 | 687 leads | 1,737 |
| Ad spend | £16.2K | £11.7K | £27.9K |
| Cost per enquiry | £15.46 | £17.01 | £16.05 |
| Job | Catches searches such as “media wall installers near me” | Builds demand with finished-install creative | Both stages of the decision |
Figures from the ad accounts, as on the case study. Client name withheld.
What was built
Four parts of the system
Meta with finished installs
Photos and short video of real work, with a free consultation offer to lower the barrier to enquire.
Retargeting across both
People who visited, watched or started a form see proof and a reminder.
Qualifying form and tracking
The form asks for the room, the finish and a rough budget, so the team quotes ready buyers. Every call and form is tracked.
What's included
What you get
- Search on “media wall installer near me” and related terms
- Meta prospecting with finished-install photos and video
- A free-consultation offer to lower the barrier to enquiry
- Retargeting across both platforms
- Intent-matched landing pages
- Call and form tracking, with leads marked when they become quotes or jobs
Go deeper
More on the numbers and the method
Media walls: 1,737 conversions
Google plus Meta for a media wall installer: 1,737 tracked conversions at £16.05 blended, cost holding steady as spend scaled.
What a good cost per lead looks like
Real Google and Meta lead costs from the media walls account, and the sum that tells you what you can afford.
Qualify leads before the quote
Six filters that stop time-wasters: ad wording, form questions, area checks and tracking.
The first 90 days
How a media wall account is built
The same sequence used for the case study account, applied to a new area.
1
Weeks 1 to 2: tracking and offer
Call and form tracking, the consultation offer, and a landing page for each service.
2
Weeks 2 to 4: launch
Search on installer terms, plus a Meta campaign built on finished installs.
3
Weeks 4 to 8: filter and test
Search terms, form questions, creative and page tests, with follow-up speed checked.
4
Weeks 8 to 12: scale
Move budget to what has a known cost per quote and job.
FAQ
Common questions
Do you work with installers outside my area?
Campaigns are geo-targeted to your service area, so you only pay for enquiries you can fulfil.
What sort of cost per lead is realistic for media walls?
On the case study it was £16.05 blended across Google and Meta: £15.46 on Google and £17.01 on Meta. Yours will depend on area and competition.
Is Google or Meta better for media wall leads?
They do different jobs. Google catches people searching, Meta shows finished installs to people who will be. The case study ran both, and the costs were close.
How do media wall installers get more customers?
By being visible when homeowners search, showing real finished installs on Meta, offering a free consultation, and following up fast on qualified enquiries.
Can the same approach work for other home improvement trades?
It often can, with each trade needing its own pages and form. See home improvement lead generation and the trades page.
Next step
Want a pipeline like this?
Tell me your area and what a job is worth. You'll get a straight read on what is realistic.