Finished-job creative
Real photos and short walkthrough videos of your own work beat stock images. Homeowners judge your quality from what they can see.
Home improvement · Meta Ads
Meta Ads for home improvement companies
Homeowners scroll through finished kitchens, bathrooms and extensions long before they search for a fitter. Meta Ads puts your best work in front of them, locally, with a clear next step.
687Leads, media walls Meta campaign
£17.01Cost per lead
£11.7KMeta ad spend
Short answer
Meta Ads builds demand for home improvement by showing finished work to local homeowners and offering a free consultation or survey. On a media wall account, Meta delivered 687 leads at £17.01 each from £11.7K of spend, alongside Google Ads. It works best as the demand-building half of a system, with search catching the people who are ready now.
What works
Four ingredients of a home improvement Meta campaign
A low-friction offer
A free design consultation or survey gives a reason to enquire now rather than later.
A tight local radius
Set the radius to where you actually work, so you pay for enquiries you can quote.
Retargeting
People who watched a video, viewed a page or started the form are warmer than anyone cold, so follow up with proof and a reminder.
Lead form or landing page
Instant forms and landing pages compared
| Meta instant form | Landing page | |
|---|---|---|
| Speed for the homeowner | Very quick, prefilled | Slower, but they see your work first |
| Lead quality | Often more casual enquiries | Usually better qualified |
| Best for | Low-cost offers and testing | Higher-value jobs and budget qualification |
| How to improve it | Add a qualifying question and a confirmation step | Add proof, a short form and a clear survey offer |
Which wins depends on your trade and offer. Test both, and compare cost per quote rather than cost per lead.
What's included
What you get
- Creative built around your finished jobs and short video
- Local campaigns set to your actual service radius
- Instant forms and landing pages tested against each other
- Retargeting for viewers and form starters
- Call and form tracking, with leads marked when they become quotes or jobs
- Weekly creative testing and plain-English reporting
The first 90 days
How a Meta campaign is built for a trade
Creative testing is where Meta accounts are won or lost.
1
Weeks 1 to 2: tracking, offer, creative
Pixel and form tracking, the offer, and a first set of creative from your real jobs.
2
Weeks 2 to 4: launch and learn
A few creative angles to find what the area responds to.
3
Weeks 4 to 8: filter and retarget
Tighten audiences and forms, add retargeting, and check follow-up speed.
4
Weeks 8 to 12: scale proven creative
Increase spend on what has a known cost per quote.
Evidence
Real numbers behind this page
Media walls: 1,737 conversions
Google plus Meta for a media wall installer: 1,737 tracked conversions at £16.05 blended, cost holding steady as spend scaled.
What a good cost per lead looks like
Real Google and Meta lead costs from the media walls account, and the sum that tells you what you can afford.
Qualify leads before the quote
Six filters that stop time-wasters: ad wording, form questions, area checks and tracking.
FAQ
Common questions
Do Facebook ads work for home improvement?
They can, particularly for visual work such as kitchens, bathrooms and media walls. On the media wall account, Meta delivered 687 leads at £17.01 each. It is slower to read than search, because people were not searching yet.
How much does a Facebook lead cost for a home improvement company?
On the published media wall account, £17.01 per lead from £11.7K of spend. Your cost depends on trade, area and offer. See the cost per lead guide.
Should I use Facebook or Google for home improvement leads?
Use Google for people searching now and Meta to build demand earlier. Many firms get the best result from both, as in the media wall case study.
What creative works best for home improvement ads?
Real finished-job photos and short walkthrough videos from your own work, with a clear offer such as a free consultation.
Are Meta lead forms or landing pages better?
Instant forms are quick but can bring more casual leads. Landing pages usually qualify better. Test both and judge by cost per quote.
Can you retarget website visitors for home improvement?
Yes. People who watched your video, viewed a page or started a form can be shown proof and a reminder, which usually costs less than reaching someone new.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.