Cost and quote searches
“Double glazing cost”, “composite door prices”, “conservatory cost”. Early comparison, so honest price guidance on the page earns the call.
Home improvement · Windows, doors and conservatories
Lead generation for window, door and conservatory installers
Homeowners compare several quotes before choosing. Ads that put you on the shortlist, pages that show why you are worth the price, and tracking that ties spend to jobs.
1,737Tracked conversions, media walls
£16.05Blended cost per enquiry
£27.9KAd spend, Google plus Meta
Short answer
Window, door and conservatory buyers usually collect several quotes, so the winning ads reach people early in the comparison and the page shows proof: recent installs, reviews and certification. Google Ads catches “double glazing cost” and installer searches, Meta Ads shows finished work to homeowners planning a project, and a qualifying form filters price shoppers before the survey. The closest published result on this site is a media wall installer.
Where the enquiries come from
How people start looking
Installer searches
“Window installers near me”, “door fitters”. Shortlisting, where reviews and certification decide.
Visual inspiration
Doors and conservatories sell on how they look. Meta shows finished installs to homeowners who are planning, before they search.
What to avoid and what to build
Where installer budgets leak
What wastes budget
- Chasing the cheapest click, which is often a price comparison searcher
- No proof near the form: no installs, reviews or certification
- Quoting people outside your area
- Slow follow-up while competitors call within the hour
- Counting every form fill the same
What works
- Separate pages for windows, doors and conservatories
- Certification and reviews visible above the fold
- Honest price guidance to filter the right buyers
- A survey or free design visit as the offer
- Fast callbacks and clear next steps
Trust
Proof a homeowner looks for before enquiring
| Proof | Why it matters | Where to show it |
|---|---|---|
| Certification (for example FENSA or Certass for window installs in England and Wales) | Buyers want assurance of compliance | Near the form and in the footer of the landing page |
| Recent installs with location | Shows real local work | Gallery on the page, plus ad creative |
| Reviews | Final tiebreaker between quotes | Above the fold, linked to the source |
| Guarantee and insurance details | Reduces worry about a large spend | Next to the survey booking |
| Finance options, if offered | Makes a big job feel manageable | Clear wording and accurate terms |
Check the requirements for your own work and region before using any certification wording.
What's included
What I would build
- Search campaigns for windows, for doors and for conservatories, each with its own page
- Meta campaigns using finished installs and short videos
- A free survey or design visit offer
- A qualifying form with postcode, property and timeframe
- Retargeting visitors who looked at pages or started the form
- Call and form tracking through to surveys and sold jobs
- Weekly reporting in plain English
The first 90 days
How the first 90 days run
Start with the product that earns most per job and prove the tracking.
1
Weeks 1 to 2: proof and tracking
Gather installs, reviews and certification for the pages, and set up call and form tracking.
2
Weeks 2 to 4: first campaigns
Launch Search for your best product and a Meta visual campaign.
3
Weeks 4 to 8: filter and speed up
Tighten the form, cut weak searches and fix follow-up speed.
4
Weeks 8 to 12: link to sold jobs
Match leads to surveys and sales so budget follows what sells.
Evidence
The closest evidence on this site
I have not published a windows, doors or conservatories case study. The nearest work is a media wall installer, a visual, considered home improvement spend.
Media walls: 1,737 conversions
Google plus Meta for a media wall installer: 1,737 tracked conversions at £16.05 blended, cost holding steady as spend scaled.
What a good cost per lead looks like
Real Google and Meta lead costs from the media walls account, and the sum that tells you what you can afford.
Qualify leads before the quote
Six filters that stop time-wasters: ad wording, form questions, area checks and tracking.
FAQ
Common questions
How do window and door installers get more leads?
By appearing early in the quote comparison, showing proof such as installs, reviews and certification, and following up fast. Google Ads covers the searchers and Meta Ads the homeowners who are planning.
Is Google Ads worth it for double glazing installers?
It can be, because people search with clear intent and the jobs are valuable. Judge it by cost per survey and cost per sold job, not cost per lead.
Do conservatory leads need a different approach?
Often yes. They are longer, more visual decisions, so Meta inspiration and a design visit offer help alongside Google Search.
What stops people comparing only on price?
Proof and process. Reviews, certification, local installs and a clear survey step show why you are worth the quote, and honest price guidance filters people who only want the cheapest.
Can you track leads through to sales?
Yes, where your team can mark which enquiries became surveys and sales, so the ads can be optimised on real jobs.
What is window and door lead generation?
It is the system that brings in qualified enquiries for installers: targeted ads, pages per product, proof, a qualifying form and tracking.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.