Urgent repairs
“Roof leak repair near me”, “emergency roofer”. A call is the conversion, so the phone must be answered, and demand can spike after storms.
Home improvement · Roofing
Lead generation for roofing contractors
Roofing demand is split between urgent repairs and planned re-roofs. Each needs different ads, different pages and a different way of answering the phone.
1,737Tracked conversions, media walls
£16.05Blended cost per enquiry
£27.9KAd spend, Google plus Meta
Short answer
Roofing enquiries fall into two groups: urgent repairs, often after bad weather, and planned work such as re-roofs. Google Ads suits both through different campaigns, with call handling that matches the urgency. Trust matters more than in most trades, so pages should show address, insurance, guarantees and reviews. The closest published result on this site is a media wall installer, not a roofer.
Where the enquiries come from
Two kinds of roofing enquiry
Planned work
“Re-roof cost”, “roofers in [town]”. Research and comparison over days or weeks, led by price guidance, reviews and recent jobs.
Inspiration and reassurance
Meta supports planned work by showing finished roofs and the way you work, which helps with the trust problem the trade faces.
What to avoid and what to build
What wastes roofing budget
What wastes budget
- Emergency ads running when nobody answers the phone
- Bidding on roofing materials, jobs and DIY searches
- No trust signals on the page
- One page for repairs and re-roofs
- Ignoring weather-driven spikes in demand
What works
- Separate campaigns for emergency and planned work
- A call-first page for repairs, with a form for planned jobs
- Address, insurance, guarantee and reviews visible early
- Negative keywords for DIY, materials and jobs
- Budget flexed with weather and capacity
Emergency or planned
Advertise urgent and planned roofing differently
| Emergency repairs | Planned roofing work | |
|---|---|---|
| Typical search | “Roof leak repair near me”, “storm damage roofer” | “Re-roof cost”, “flat roof replacement” |
| Conversion | Phone call | Survey request form |
| Page leads with | Phone number, hours, response time | Examples, price guidance, survey booking |
| Budget behaviour | Spikes with weather, needs capacity | Steadier, longer research |
| Trust proof | Fast response and local address | Reviews, guarantees, insurance, trade body membership |
Check which trade schemes and bodies you belong to, such as TrustMark or the NFRC, before using them in ads.
What's included
What I would build
- Emergency repair campaigns with call extensions and a schedule to match your cover
- Planned work campaigns for re-roofs and flat roofs, with pages per service
- Landing pages with address, insurance, guarantee and reviews shown early
- A survey form that asks for postcode, property type and roof type
- Meta campaigns showing finished roofs, for planned work
- Call and form tracking through to surveys and jobs
- Weekly reporting in plain English
The first 90 days
How the first 90 days run
Get the phone answered and the tracking right before you push spend.
1
Weeks 1 to 2: call handling and tracking
Agree who answers, when, and set up call and form tracking.
2
Weeks 2 to 4: first campaigns
Launch the emergency repair campaign within your capacity and a planned work campaign.
3
Weeks 4 to 8: tune
Cut DIY and materials searches, improve trust proof and test pages.
4
Weeks 8 to 12: pace with demand
Link leads to jobs and flex budget around weather and workload.
Evidence
The closest evidence on this site
I have not published a roofing case study. The nearest work is a media wall installer, a considered home improvement spend, plus guides on lead cost and qualification.
Media walls: 1,737 conversions
Google plus Meta for a media wall installer: 1,737 tracked conversions at £16.05 blended, cost holding steady as spend scaled.
What a good cost per lead looks like
Real Google and Meta lead costs from the media walls account, and the sum that tells you what you can afford.
Qualify leads before the quote
Six filters that stop time-wasters: ad wording, form questions, area checks and tracking.
FAQ
Common questions
How do roofers get more leads?
By advertising separately for urgent repairs and planned work, answering calls quickly, showing trust signals on the page and tracking which ads bring paying jobs.
Is Google Ads worth it for a roofing company?
It can be, because people searching for a roofer have a real need and jobs are valuable. The condition is call handling: urgent ads waste money if calls go unanswered.
Can I advertise emergency roofing 24 hours a day?
Only if you can truly answer. Ads can be scheduled to match when someone picks up, so budget is not spent when nobody is available.
How do I stop paying for DIY and materials searches?
Add negative keywords for terms such as materials, tiles to buy, jobs and DIY, and review the search terms report regularly.
Do roofing ads need trust signals?
Yes. The trade has a reputation problem, so address, insurance, guarantees, reviews and recognised scheme membership help convert cautious homeowners.
What is roofing lead generation?
It is the system that brings in qualified roofing enquiries: targeted ads, pages for repairs and planned work, trust signals, tracking and fast response.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.