Cost and comparison searches
“Kitchen fitters near me”, “bathroom installation cost”, “new kitchen prices”. They are building a shortlist, so a page with realistic price guidance and recent work wins.
Home improvement · Kitchens and bathrooms
Lead generation for kitchen and bathroom fitters
Kitchens and bathrooms are big spends with a long think. Campaigns that catch people comparing now, inspire the ones who will be soon, and filter by budget before you quote.
1,737Tracked conversions, media walls
£16.05Blended cost per enquiry
£27.9KAd spend, Google plus Meta
Short answer
Kitchen and bathroom jobs are high-value, considered purchases, so cost per lead matters less than cost per quote that turns into a job. Google Ads captures homeowners searching for fitters and costs, Meta Ads reaches people planning a refit with finished-job creative, and the enquiry form should ask for budget, timeframe and postcode before the quote. The closest published result on this site is a media wall installer, not a kitchen fitter.
Where the enquiries come from
How homeowners start looking
Design inspiration
People browsing ideas on Instagram and Facebook before deciding. Finished kitchens and walkthrough videos plant your name early.
Showroom and design visits
A free design consultation or showroom visit is a far better offer than a generic quote request for a big-ticket job.
What to avoid and what to build
What stops kitchen and bathroom leads turning into jobs
What wastes budget
- Buying clicks from people wanting a cheap DIY fix
- A quote form with only name and number
- Quoting every enquiry regardless of budget
- No answer to a callback within hours
- One page for every service you offer
What works
- Separate pages for kitchens and for bathrooms
- A design consultation or survey as the offer
- Form fields for postcode, budget range and timeframe
- Reviews and finished-job photos near the form
- Fast follow-up by phone and text
Qualifying
Form fields that filter before the quote
| Field | Why it matters | Example |
|---|---|---|
| Postcode | Outside your area, no quote | Checked against your service radius |
| Property type and ownership | Homeowners decide, tenants cannot | House, flat, own or rent |
| Rough budget | Stops quoting for jobs below your minimum | Ranges, not exact numbers |
| Timeframe | Prioritises the ready buyers | This month, within 3 months, just looking |
| Photos or room size (optional) | Saves a wasted visit | Upload or describe the room |
Illustrative field set. See the qualifying guide for how to add friction without losing good leads.
What's included
What I would build
- Search campaigns for kitchens and for bathrooms, each with its own page
- Meta campaigns using finished-job photos and walkthrough video
- A free design consultation or survey offer to lift enquiry quality
- A qualifying form with postcode, budget and timeframe
- Retargeting people who viewed pages or started the form
- Call and form tracking through to quotes and jobs
- Weekly reporting in plain English
The first 90 days
How the first 90 days run
Measure cost per quote and cost per job, not just cost per lead.
1
Weeks 1 to 2: offer and tracking
Agree the offer, set up call and form tracking, and decide what a qualified lead is.
2
Weeks 2 to 4: first campaigns
Launch Search for your best-paying service and a Meta inspiration campaign.
3
Weeks 4 to 8: filter and test
Tighten the form and negatives, test pages, and check the speed of follow-up.
4
Weeks 8 to 12: link to jobs
Match leads to quotes and jobs so budget follows what turns into work.
Evidence
The closest evidence on this site
I have not published a kitchen or bathroom case study. The nearest work is a media wall installer, a visual, considered home improvement spend.
Media walls: 1,737 conversions
Google plus Meta for a media wall installer: 1,737 tracked conversions at £16.05 blended, cost holding steady as spend scaled.
What a good cost per lead looks like
Real Google and Meta lead costs from the media walls account, and the sum that tells you what you can afford.
Qualify leads before the quote
Six filters that stop time-wasters: ad wording, form questions, area checks and tracking.
FAQ
Common questions
How do kitchen fitters get more leads?
By showing up in search when homeowners compare fitters, reaching planners on Meta with finished-job creative, and offering a design consultation instead of a generic quote.
Is Google Ads worth it for a kitchen fitter?
It can be, because the jobs are high-value and people search with intent. Judge it by cost per quote and cost per job, not cost per lead, and track calls as well as forms.
How much does a kitchen or bathroom lead cost?
It depends on area, competition and job value. The media wall account averaged £16.05 per enquiry across Google and Meta, but that is a different product. See the cost per lead guide to work out what you can afford.
Should I use lead forms or a landing page?
A landing page with a short qualifying form usually gives better quality, because people see your work before enquiring. Meta lead forms are quick but can bring more casual enquiries.
How do I stop time-wasters?
Ask for budget, timeframe and postcode, offer a design consultation rather than a free quote, and respond fast to the ready buyers. The qualifying guide has six filters.
What is kitchen and bathroom lead generation?
It is the system that brings in qualified enquiries for fitters and showrooms: targeted ads, pages per service, a qualifying form, tracking and fast follow-up.
Next step
Tell us where things stand
Share your current spend and targets. You'll get a straight answer on what's realistic and how we'd get there.