1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
Help with paid ads
Help with paid ads that are not working
If you are spending money and the enquiries are thin, wrong or impossible to trace, it is usually fixable, and usually in the same few places. Here is where to look and how I can help.
- Your account and tracking reviewed first
- Fixes first, more budget second
- Honest if the answer is 'stop for now'
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Help with paid ads usually starts with an audit of three things: tracking (are calls and forms recorded as conversions), structure (are campaigns and ads built around what buyers actually search or respond to) and landing pages (do they match the promise). Most underperforming accounts have a problem in one of those, and fixing it costs far less than adding budget. A review of the account shows which.
Symptoms and likely causes
Start from what you see.
| What you see | Likely cause | First fix |
|---|---|---|
| Plenty of clicks, few enquiries | Wrong keywords or audience, or a weak page | Search terms review and page match |
| Enquiries, but poor quality | Broad targeting or an offer that attracts everyone | Tighter terms, better offer, qualifying questions |
| Cost per enquiry rising | Creative fatigue, competition or a tracking break | Refresh creative, check tracking |
| No idea what is working | Tracking missing or incomplete | Set up calls, forms and booking events first |
| Results swing week to week | Normal variation or low volume | Read trends over weeks, raise data volume |
What a rescue looks like
1
Look before touching
Review tracking, structure, search terms, audiences and pages. Nothing is changed until it is understood.
2
Fix the foundations
Tracking first, because every decision after depends on it.
3
Cut waste
Stop the terms, placements and audiences that spend without producing.
4
Rebuild what pays
Put the budget behind what works, and test the next improvement.
Do it yourself, or hand it over?
Reasonable to keep doing yourself
- Spend is small and the business is simple
- You have a few hours a week to learn and check
- Tracking is already correct
Time to hand it over
- Spend is meaningful and results inconsistent
- You do not trust the numbers
- Your time is better spent on the business
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Platform-specific help
Help with Google Ads
Search campaigns that are not converting.
Help with Meta Ads
Facebook and Instagram campaigns that are not producing.
What clients say
Five stars, from the people it was done for.
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
Common questions
Why are my paid ads not working?
Usually one of three things: no reliable conversion tracking, campaigns built around the wrong intent, or a landing page that does not match the ad. A review separates them.
Can you take over my existing ad accounts?
Yes. You keep ownership of the account and give access, and an audit comes first.
Do I need to spend more?
Rarely at first. Fixing tracking and waste normally comes before adding budget.
What if ads are not right for my business?
Then I will say so. Ad spend on an unready offer is wasted money.
How fast can things improve?
Quick wins in tracking and waste show within weeks. Settled results take two to three months.
Want help with your paid ads?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.