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Help with Meta Ads
Help with Meta Ads for service businesses
If your Facebook and Instagram ads are getting likes and no customers, the fix is nearly always objective, offer, creative or tracking. Here is how to tell which.
- Objective, creative, offer and tracking reviewed
- Account stays yours
- Plain-English findings
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Help with Meta Ads starts by checking the campaign objective (Leads or Sales, not Traffic or Engagement), the conversion event Meta is learning from, the creative (real work and a clear offer) and the tracking (Pixel and Conversions API). Most underperforming accounts fail on one of those four, and fixing them usually beats adding budget or changing the audience.
Four reasons Meta ads underperform
| Cause | How to spot it | Fix |
|---|---|---|
| Wrong objective | Lots of clicks or engagement, few leads | Switch to Leads or Sales |
| Weak offer | People click, then do not enquire | Offer a survey, consultation or fixed-price assessment |
| Tired creative | Frequency high, results falling | Refresh with real work, video and new angles |
| Poor tracking | Meta cannot see enquiries | Pixel, Conversions API, defined events |
Things people try that rarely help
Narrowing the audience further
Meta now finds buyers from creative signals. Over-narrow audiences raise cost.
Changing everything at once
Large edits can reset delivery. Change one thing at a time.
Judging after a day
Results swing week to week. Read trends.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Related
Meta Ads management
The full service.
Meta Ads specialist
One specialist on your account.
Meta Ads Manager guide
The tool explained.
What clients say
Five stars, from the people it was done for.
★★★★★"It was a pleasure working with Edward on our project. We were new to Google Ads and he walked us through it step by step, with insight that would have taken us a while to figure out. We'll definitely be using Edward again."
★★★★★"Eddy was the man. He answered all my questions and was very knowledgeable."
★★★★★"Excellent service. Would recommend, and will be using again."
Common questions
How do I get help with Meta Ads?
Start with a review of objective, conversion events, creative and tracking. Get in touch and I will look at the account first, then send a proposal if you want hands-on management.
Why are my Facebook ads not getting leads?
Usually the wrong objective, a weak offer, tired creative or missing tracking.
How much does help with Meta Ads cost?
The first look is on me. Ongoing management is quoted after a consultation, and ad spend is paid directly to Meta.
Can you help with ads rejected by Meta?
Yes, especially in health and wellbeing, where wording is the usual cause.
Do I need a Meta Business Manager?
Yes, to own the ad account and pixel properly, and so that access can be shared safely.
Want help with your Meta Ads account?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.