Tracking is missing or wrong
Smart bidding amplifies bad data. Fix it first.
Help with Google Ads
Help with Google Ads for service businesses
If Google Ads is costing money without producing the right enquiries, look at your search terms first. They show exactly what you are paying for.
- Search terms, tracking and structure reviewed
- Account stays yours
- Plain-English findings
40+Campaigns launched
5,000+Leads generated
£1m+Ad spend managed
Edward Eaton runs every account personallyShort answer
Help with Google Ads starts with the search terms report, which shows what people actually typed before clicking your ads. Wasted spend, irrelevant terms and missing negatives usually show up there within minutes. Then check conversion tracking (are calls and forms recorded), campaign structure (is intent separated) and landing page match. Fixing those usually beats adding budget.
Five checks you can do today
Without hiring anyone.
Open these in the account
- Search terms: filter by cost, sort descending, read the top 50
- Conversions: are calls and forms listed and recording?
- Location: 'presence' and not 'presence or interest'
- Ad schedule: running when nobody answers?
- Network settings: Display network off for Search campaigns
Then ask
- Does each campaign have a clear theme?
- Does the landing page match the ad?
- What counts as a conversion, and is it a real enquiry?
- Who has access to the account?
- Is the budget limited by the right campaign?
When it needs a specialist
Spend is meaningful
Small leaks cost real money at £1,000 a month or more.
Results are inconsistent
Often structure: mixed intent in the same campaigns.
You inherited the account
From an agency, freelancer or previous employee, and nobody knows why it is set up this way.
Real accounts behind the advice
Figures come straight from the ad platforms. Client names are withheld on request.
1,737
tracked conversions at £16.05 each
From referral-only to a predictable pipeline.
388
conversions at £25.64 over 15 months
Condition and service campaigns, managed hands-on.
4.69x
return on ad spend, 40 purchases
A workshop that sold out ahead of schedule.
Related
Google Ads management
The full service.
Google Ads specialist
One specialist on your account.
What is Google Ads?
The basics, if you are starting out.
What clients say
Five stars, from the people it was done for.
★★★★★"Excellent service. Would recommend, and will be using again."
★★★★★"Gave good tips and tricks on how to improve my Google Ads."
★★★★★"Edward is an expert in his field and has only brought a driven attitude to provide quality results."
Common questions
How do I get help with Google Ads?
Start with a review of search terms, conversion tracking and structure. Get in touch and I will look at the account first, then send a proposal if you want hands-on management.
Why is Google Ads not working for me?
Often wrong keywords, missing negatives, bad tracking or a poor landing page. The search terms report usually reveals which.
How much does help with Google Ads cost?
The first look is on me. Ongoing management is quoted after a consultation, and ad spend is paid directly to Google.
Can I keep my account?
Yes. You should always own the account and the data.
Do you help with Google Business Profile and Local Services Ads?
Yes, alongside Search where they are eligible and useful.
Want help with your Google Ads account?
Send a few details about your business and current spend. You will get an honest view of what is realistic and what we would do first, usually within one working day.
Before you send
We're a fit if you're already generating business, can handle more leads, and have a monthly ad budget of £500+ (£1,000+ recommended). We ask for a 3-month minimum so the work has time to compound.